With packaging to die for and reviews that’ll have you emptying your bank account, Selena Gomez’s new cosmetics line – Rare Beauty – has caused quite the stir.
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Set up by the singer to “break down unrealistic standards of perfection”, the Selena Gomez makeup range has been made to “feel good in, without hiding what makes you unique — because Rare Beauty is not about being someone else, but being who you are.”
The Liquid Touch Weightless Foundation (Rare Beauty, $29) provides medium, buildable coverage that remains breathable throughout the day.
When paired with the Liquid Touch Brightening Concealer (Rare Beauty, $19), it flawlessly covers imperfections without feeling like a mask.
Even better – these products contain soothing skincare ingredients including lotus, gardenia and white water lily, so will nourish your skin.
Rare’s Eye range is small but perfectly formed, with the Perfect Strokes Matte Liquid Liner (Rare Beauty $19) offering the perfect narrow felt-tip liner for perfect application.
Its waterproof so will last all day, and its ophthalmologist-tested formula is suitable for sensitive eyes and contact lens wearers, so it won’t irritate. We’re excited to see what more is to come!
The Lip Soufflé Matte Lip Cream (Rare Beauty $20) comes in a range of shades, from soft nudes to bold reds. Its formula contains Vitamin E so you won’t get the dry feel that some matte liquid lipsticks cause, so is comfortable for day-to-day wear.
We love the classic red shade, ‘Inspire’, or if you’re in search of something more natural, ‘Brave’.
Unfortunately for us UK-based makeup addicts, Rare Beauty is, well, rare.
The brand has launched in Sephora in the US, Canada and Mexico, but sadly does not ship to the UK – at the moment. Rare Beauty’s website also does not offer shipping to the UK.
Sit tight though. The brand has announced plans to expand in 2021. Until then, give its Instagram page a follow for your daily dose of inspiration and motivation.
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget