After only being available in the States, the Rare Beauty UK range is now on sale at SpaceNK and Sephora
UPDATE: Rare Beauty has launched a new product – the True To Myself Tinted Pressed Finishing Powder.
Rare Beauty Designed to give a natural, soft-focus finish, True To Myself is a lightweight powder that promises to blur imperfections and set makeup without leaving your skin feeling heavy or cakey look.
It’s available in an impressive 14 shades – most powders are light, medium, dark – and the powder helps control shine throughout the day.
It is suitable for all skin types and is formulated to be long-wearing and comfortable on the skin.
If you buy the powder directly from Rare Beauty, you can also buy a Rare Beauty Powder Puff, and Powder Bag.
Either bought separately, or for free when you spend a certain amount of money on the site.
The Rare Beauty True To Myself Tinted Pressed Finishing Powder shades include:
Not all of these shades are available widely at launch, but you can pre-order them ahead of their release on 26 July. Learn more at SpaceNK, or Rare Beauty, or keep scrolling to read about the wider Rare Beauty UK range and mission.
Original Rare Beauty UK guide continues below
With packaging to die for and reviews that’ll have you emptying your bank account, Selena Gomez’s cosmetics line – Rare Beauty – has caused quite a stir.
It boasts one of the most impressive foundation and concealer shade ranges on the market, with 48 shades available.
Set up by the singer to “break down unrealistic standards of perfection”, the Selena Gomez makeup range has been made to “feel good in, without hiding what makes you unique — because Rare Beauty is not about being someone else, but being who you are.”
In fact, many of the brand’s mission statements align with how we feel about the beauty industry. Its vision is to create “a safe, welcoming space in beauty — and beyond — that supports mental wellbeing across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.”
What’s more, when Gomez launched Rare Beauty, she pledged to donate 1% of annual sales to mental health initiatives among other fundraising activities, which form part of her wider $100 million Rare Impact Fund. A fund that, in its first year, donated $1.2 million to mental health resources.
Below we explain where to buy Rare Beauty in the UK, as well as pick some of our favourite products – from the iconic Rare Beauty Blush to gift sets – in the growing collection.
FURTHER READING: How to find your perfect foundation match
Rare Beauty UK stockists include SpaceNK and Sephora.
You can also buy Rare Beauty in the UK via the official Rare Beauty website, although you’ll need to pay shipping for all orders under £105, and custom fees.
The Rare Beauty UK range has been growing steadily in recent months but if you’re not sure where to start, or if the range even lives up to the hype, we’ve handpicked our favourites from across the range. The full list of Rare Beauty products is at the bottom of this page. Click here to jump straight to that section.
£26 | Buy now
The Liquid Touch Weightless Foundation was one of the first products to become available in the Rare Beauty UK collection and it’s one of the brand’s bestsellers.
Not only does it offer medium, buildable coverage with a soft finish, but we’re also big fans of this foundation because it leaves the skin looking radiant and fresh.
We bought a shade that is slightly too orange for our skin and because this foundation does oxidise ever so slightly, we recommend you opt for a slightly lighter shade than you need.
We recently put it head-to-head with Lady Gaga’s Haus Labs foundation in the first round of our Foundation Death Match on TikTok and it won that round. You can see the video here.
On our TikTok, we’ve also previously tested the hydration of this foundation and you can watch that video below. These videos form part of our wider hunt for the best foundation for all skin types, budgets, and needs. If you’re interested in seeing the top 10, go to our best foundation makeup page where you can also find the spreadsheet with the full ranking.
@victoria_woolly_web Replying to @victoria_woolly_web this feels like a bit of an anomaly because hydration-wise it dried it out but finish wise, it still looked dewy and radiant ♀️ #fyp #fypシ #mamabella #foundationtest #hydration #hydrated #hydratedskin @Rare Beauty ♬ BREAK MY SOUL – Beyoncé
What’s more, when paired with the Liquid Touch Brightening Concealer (£18), this foundation covers imperfections without feeling too heavy. Even better – both products contain skincare ingredients to help nourish and soften your complexion. This makes it a contender for the best foundation for mature skin, although it will also suit other skin types too.
£21 | Buy now
Rare Beauty Designed to complement the Liquid Touch foundation, in terms of shade range as well as formula, is the Rare Touch Liquid Concealer.
Formulated with skincare ingredients, this concealer is designed to nourish and soften the skin, which is great for hydrating the skin around the eyes and preventing this concealer from settling into the fine lines, while also providing buildable coverage. In particular, it contains lotus, white water lily, and gardenia that all help soothe the skin.
The consistency is creamy and surprisingly lightweight given how much coverage it provides. This also makes it easy to blend into the skin and a little goes a long way. Literally, a single dot of concealer on each side of the nose is enough to cover under the eye, down the nose and even onto the cheek.
The concealer is available in 21 shades, making it one of the most inclusive concealers on the market. Something Selena Gomez has said was a priority for the brand, particularly when developing its base products. In a recent interview, she said: “I made Rare Beuty with every type of person in mind.
“The Liquid Touch Weightless Foundation and concealer took the longest to formulate because we wanted to make sure we could have an inclusive shade range that did not leave anyone out. I want everyone to feel welcome and comfortable in the beauty space.”
Like with the rest of the brand, it’s also vegan and cruelty-free.
£22 | Buy now
Rare Beauty Another of our favourite Rare Beauty products, and one that has several uses making it great value for money, is the Rare Beauty Liquid Blush.
It’s available in 13 shades, ranging from pinks to mauves and deep berry colours, and you can buy it in either a dewy or matte finish.
What we love about this blush is that it’s highly pigmented, meaning you can dial up the colour if you want, or keep it subtle. The formula is lightweight and blends well, even over and underneath powder makeup, and it lasts for hours.
If you want to create a natural flush of colour, we recommend applying it under a medium-coverage foundation (like the Liquid Touch foundation) so that the colour and Rare Beauty blush make your complexion flush.
We currently have the Rare Beauty Liquid Blush in Bliss (matte nude pink), Lucky (dewy hot pink) and Joy (dewy muted peach) and one of the great things about this blusher in any shade is that it can be used for eyeshadow and even liquid lipstick. We know that £22 is a lot to spend on any makeup but if you maximise its use, it at least makes it good value.
You can also buy a Rare Beauty mini blush for £15. It’s only available in the shade Hope but if you want to give the Liquid Blush a go to check its formula and application, and you have the skin tone to wear Hope, then this is a good option.
Due to the fact it’s so pigmented you need to go a little gentle if you use it in this way but we get around this by applying it to the back of our hand before applying it to our eyes or lips using a brush. Or your finger.
This blusher is incredibly popular and different shades come in and out of stock. If you can’t get the one you’re looking for via SpaceNK, Rare Beauty does now offer UK shipping but you’ll need to wait longer and potentially pay custom fees.
Read our full Rare Beauty Blush review here
£20 | Buy now
Rare Beauty’s eye range was always historically small in comparison to its lip and base collection, but that recently changed with the launch of three new products as part of Selena Gomez’s Fall Collection.
One of the bestselling items in the current eye range is the Perfect Strokes Matte Liquid Liner, which offers a narrow felt-tip liner for perfect application.
It’s waterproof and will last all day, and its ophthalmologist-tested formula is suitable for sensitive eyes and contact lens wearers, so it won’t irritate.
This has since been joined by the Perfect Strokes Longwear Gel Liner – a gel equivalent to the liquid liner that comes in three shades – True Black, True Brown, and Compassion (which is a dark burgundy colour).
£19 | Buy now
mamabella | mamabella The Lip Soufflé Matte Lip Cream comes in a range of shades, from soft nudes to bold reds. Its formula contains Vitamin E so you won’t get the dry feel that some matte liquid lipsticks cause, so is comfortable for day-to-day wear.
We love the classic red shade, ‘Inspire’, or if you’re in search of something more natural, try ‘Brave’.
The full list of Lip Souffle shades is below.
Rare Beauty £20 | Buy now
Rare Beauty One of the newest entries in Selena Gomez’s Rare Beauty UK range is the new Tinted Lip Oil, released as part of the wider Soft Pinch blush range.
There are eight shades of lip oil to choose from, each one offering (as the name suggests) a soft pinch of colour, and each is designed to hydrate and nourish the lips using a gel-to-oil formula.
The brand promises that the oil is “never sticky” but adds a shine that leaves lips looking fuller and healthier. It’s also vegan and cruelty-free, like the rest of the Rare Beauty UK range.
The downside is that this new lip oil is proving popular and a lot of the shades have already sold out, so be quick if you want to get your hands on it!
Rare Beauty £28 | Buy now
One of the latest launches from the Rare Beauty range is the Discovery Eyeshadow Palette. Released at the start of April, alongside the Always an Optimist Weightless Eye Primer (£17), the Discovery Eyeshadow Palette comes in a crescent moon-themed case and features seven crease-resistant shades.
According to the brand, the palette was “inspired by Selena’s journey of self-discovery and celebrates the ever-changing colors we reflect every day.”
These shades include:
Rare Beauty In addition to the individual products, Rare Beauty sells a range of gift sets that are great for Christmas, presents or simply if you’re trying to get multiple products for a discount.
The most popular is the Rare Beauty Blush and Glow Set. It costs £36 and contains the Rare Beauty Liquid Blush in shades Wisdom (mauve plum) and Virtue (soft terracotta), as well as the Rare Beauty highlighter in shades Magnetize (light gold) and Transcend (rose gold).
You can also buy the Rare Beauty Everyday Rose Lip Oil and Lip Liner Duo for £24. This set contains a full-size lip duo including the Soft Pinch Tinted Lip Oil and Kind Words Matte Lip Liner in rose brown shades.
For your eyes, you can also get the Sincerely Me Mini Eye Essentials kit. This includes a mini Rare Beauty mascara and the Discovery Eyeshadow Mini Palette. It costs £27.
It should be noted that a few Rare Beauty products aren’t yet available in the UK when bought directly from the Rare Beauty website. These include:
Rare Beauty Selena Gomez recently took Rare Beauty’s first foray into skincare with the launch of her Find Comfort body care line.
The Rare Beauty Find Comfort range includes a range of products designed to “nourish and soothe the body and mind” and includes a hair and body mist, a hand cream, a body lotion and an aromatherapy pen.
We’ve summarised the new collection below but if you want to learn more, go to our Find Comfort page.
Selena Gomez took to Rare Beauty’s Instagram at the start of July to announce a new collection of eye products including:
The Brow Harmony Precision Pencil is, as the name suggests, an eyebrow pencil. It’s a waterproof formula, with a thin, angled tip designed to mimic hair strokes. It’s available in six shades – Cool Brown, Soft Blonde, Rich Taupe, Warm Brown, Soft Black and Deep Brown – and has a spoolie on one end.
The Perfect Strokes Longwear Gel Liner joins the Perfect Strokes Matte Liquid Liner from our list above. RareBeauty claims it has “all the pigment, precision and waterproof wear” of the liquid liner but is now in a twist-up gel. This eyeliner is available in three shades – True Black, True Brown, and Compassion (burgundy).
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Finally, the All of the Above Weightless eyeshadow sticks come in six shades:
Each one has a subtle shimmer and the creamy gel stick is easy and quick to apply, blend and build.
The three new Rare Beauty products launched on 6 July and you can buy from Rare Beauty’s website or Sephora UK.
Selena Gomez recently announced she is continuing to use her Rare Impact Fund to improve access to mental health services and education for young people.
Created in 2020, the Rare Impact Fund was set up to raise $100 million to address youth mental health. One per cent of Rare Beauty’s annual sales are donated to the fund, and in its first year, more than $1.2 million was donated to mental health resources.
Today, the fund is announcing an additional $1.5 million in grant support to 12 organisations that are expanding access to mental health services and education for young people worldwide.
Five new organisations are also joining the Rare Impact Fund’s list of grantees, which increases accessibility for mental health resources through a variety of tactics including supporting a 24/7 hotline, increasing teacher knowledge of their own mental health to better understand their students, and distributing mental health resources to schools.
The Rare Impact Fund plans to work with these organisations, in addition to their ongoing partners, to “co-create and distribute mental health content to an engaged community of over 5 million young people to destigmatise mental health and foster community through Rare Beauty.”
Gomez has Bipolar Disorder and has been a mental health advocate since her diagnosis. When she launched RareBeauty, she pledged to donate 1% of annual sales to mental health initiatives among other fundraising activities, which form part of her wider $100 million Rare Impact Fund.
Rare Beauty also launched the Rare Beauty Mental Health Council in the summer of 2020 designed to bring mental health experts from universities, organisations, and companies together to guide the company’s strategy.
Rare Beauty 
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget
