Rare Beauty new eye collection

Rare Beauty UK: You can finally buy Selena Gomez’s Rare Beauty makeup line in the UK

6th July 2023 | Author: Victoria Woollaston-Webber

After only being available in the States, the Rare Beauty UK range is now on sale at SpaceNK and Sephora 

UPDATE: Selena Gomez has released four new products as part of her Fall Collection – three new eye products, as well as a cheek and lip duo – with a fifth release coming soon.

The new range includes:

  • Brow Harmony Precision Pencil: Creamy eyebrow pencil with an angled tip available in six shades – £20
  • Perfect Strokes Longwear Gel Liner: A gel version of the bestselling Perfect Strokes Matte Liquid Liner, available in three shades –  £20
  • All of the Above Weightless Eyeshadow Stick: Gel eyeshadow sticks available in six shades – £23

We detail more about his new collection at the bottom of this article. You can click here to jump straight to that section, or continue reading to find out where to buy the Rare Beauty UK range.

Shop at SpaceNK | Shop at Sephora

Original Rare Beauty UK article continues below

With packaging to die for and reviews that’ll have you emptying your bank account, Selena Gomez’s cosmetics line – Rare Beauty – has caused quite a stir.

It boasts one of the most impressive foundation and concealer shade ranges on the market, with 48 shades available.

Set up by the singer to “break down unrealistic standards of perfection”, the Selena Gomez makeup range has been made to “feel good in, without hiding what makes you unique — because Rare Beauty is not about being someone else, but being who you are.”

In fact, many of the brand’s mission statements align with how we feel about the beauty industry. Its vision is to create “a safe, welcoming space in beauty — and beyond — that supports mental wellbeing across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.”

What’s more, when Gomez launched Rare Beauty, she pledged to donate 1% of annual sales to mental health initiatives among other fundraising activities, which form part of her wider $100 million Rare Impact Fund. A fund that, in its first year, donated $1.2 million to mental health resources.

Below we explain where you can buy the Rare Beauty UK collection, as well as pick some of favourite products from the growing collection.


FURTHER READING: How to find your perfect foundation match

Rare Beauty UK: Where to buy?

Rare Beauty UK is sold at SpaceNK and Sephora

Best Rare Beauty UK products

The Rare Beauty UK range has been growing steadily in recent months but if you’re not sure where to start, or if the range even lives up to the hype, we’ve handpicked our favourites from across the range.

♥︎ Rare Beauty Liquid Touch Weightless Foundation

£26 | Buy now

The Liquid Touch Weightless Foundation was one of the first products to become available in the Rare Beauty UK and it’s one of the brand’s bestsellers.

Not only does it offer medium, buildable coverage with a soft finish, but we’re also big fans of this foundation because it leaves the skin looking radiant and fresh.

We bought a shade that is slightly too orange for our skin and because this foundation does oxidise ever so slightly, we recommend you opt for a slightly lighter shade than you need.

We recently put it head-to-head with Lady Gaga’s Haus Labs foundation in the first round of our Foundation Death Match on TikTok and it won that round! You can see the video here.

On our TikTok, we’ve also previously tested the hydration of this foundation and you can watch that video below. These videos form part of our wider hunt for the best foundation for all skin types, budgets, and needs. If you’re interested in seeing the top 10, go to our best foundation makeup page where you can also find the spreadsheet with the full ranking.

@victoria_woolly_web Replying to @victoria_woolly_web this feels like a bit of an anomaly because hydration-wise it dried it out but finish wise, it still looked dewy and radiant 🤷‍♀️ #fyp #fypシ #mamabella #foundationtest #hydration #hydrated #hydratedskin @Rare Beauty ♬ BREAK MY SOUL – Beyoncé

What’s more, when paired with the Liquid Touch Brightening Concealer (£18), this foundation covers imperfections without feeling too heavy. Even better – both products contain skincare ingredients to help nourish and soften your complexion.

This makes it a contender for the best foundation for mature skin, although it will also suit other skin types too.


♥︎ Rare Beauty Liquid Touch Concealer

£21 | Buy now

Rare Beauty Liquid Touch ConcealerRare Beauty

Designed to complement the Liquid Touch foundation, in terms of shade range as well as formula, is the Rare Touch Liquid Concealer.

Formulated with skincare ingredients, this concealer is designed to nourish and soften the skin, which is great for hydrating the skin around the eyes and preventing this concealer from settling into the fine lines, while also providing buildable coverage. In particular, it contains lotus, white water lily, and gardenia that all help soothe the skin.

The consistency is creamy and surprisingly lightweight given how much coverage it provides. This also makes it easy to blend into the skin and a little goes a really long way. Literally, a single dot of concealer on each side of the nose is enough to cover under the eye, down the nose and even onto the cheek.

The concealer is available in 21 shades, making it one of the most inclusive concealers on the market. Something Selena Gomez has said was a priority for the brand, particularly when developing its base products.  In a recent interview, she said: “I made Rare Beuty with every type of person in mind.

“The Liquid Touch Weightless Foundation and concealer took the longest to formulate because we wanted to make sure we could have an inclusive shade range that did not leave anyone out. I want everyone to feel welcome and comfortable in the beauty space.”

Like with the rest of the brand, it’s also vegan and cruelty-free.

♥︎ Rare Beauty Soft Pinch Liquid Blush

£22 | Buy now

Rare Beauty Soft Pinch Liquid Blush reviewRare Beauty

Another of our favourite Rare Beauty products, and one that has a number of uses making it great value for money, is the Rare Beauty Soft Pinch Liquid Blush.

It’s available in 13 shades, ranging from pinks to mauves and deep berry colours, and you can buy it in either a dewy or matte finish.

What we love about this blush is that it’s highly pigmented, meaning you can dial up the colour if you want, or keep it subtle. The formula is lightweight and blends well, even over and underneath powder makeup, and it lasts for hours.

If you want to create a natural flush of colour, we recommend applying it under a medium-coverage foundation (like the Liquid Touch foundation) so that the colour and blush makes your complexion flush.

We currently have this blusher in Bliss (matte nude pink), Lucky (dewy hot pink) and Joy (dewy muted peach) and one of the great things about this blusher in any shade is that it can be used for eyeshadow, and even liquid lipstick. We know that £22 is a lot to spend on any makeup but if you maximise its use, it at least makes it good value.

Due to the fact it’s so pigmented you need to go a little gentle if you use it in this way but we get around this by applying it to the back of our hand before applying it to our eyes or lips using a brush. Or your finger.

This blusher is incredibly popular and different shades come in and out of stock. If you can’t get the one you’re looking for via SpaceNK, Rare Beauty does now offer UK shipping but you’ll need to wait longer and potentially pay custom fees.


♥︎ Rare Beauty Perfect Strokes Matte Liquid Liner

£20 | Buy now


Rare Beauty’s eye range was always historically small in comparison to its lip and base collection, but that recently changed with the launch of three new products as part of Selena Gomez’s Fall Collection.

One of the bestselling items in the current eye range is the Perfect Strokes Matte Liquid Liner, which offers a narrow felt-tip liner for perfect application.

It’s waterproof and will last all day, and its ophthalmologist-tested formula is suitable for sensitive eyes and contact lens wearers, so it won’t irritate.

This has since been joined by the Perfect Strokes Longwear Gel Liner – a gel equivalent to the liquid liner that comes in three shades – True Black, True Brown, and Compassion (which is a dark burgundy colour).



♥︎ Rare Beauty Lip Soufflé Matte Lip Cream

£19 | Buy now

Rare Beauty Lip Matte Creammamabella | mamabella

The Lip Soufflé Matte Lip Cream comes in a range of shades, from soft nudes to bold reds. Its formula contains Vitamin E so you won’t get the dry feel that some matte liquid lipsticks cause, so is comfortable for day-to-day wear.

We love the classic red shade, ‘Inspire’, or if you’re in search of something more natural, ‘Brave’.

♥︎ Rare Beauty Tinted Lip Oil

£20 | Buy now

Rare Beauty Tinted Lip OilRare Beauty

One of the newest entries in Selena Gomez’s Rare Beauty UK range is the new Tinted Lip Oil, released as part of the wider Soft Pinch blush range.

There are eight shades of lip oil to choose from, each one offering (as the name suggests) a soft pinch of colour, and each is designed to hydrate and nourish the lips using a gel-to-oil formula.

The brand promises that the oil is “never sticky” but adds a shine that leaves lips looking fuller and healthier. It’s also vegan and cruelty-free, like the rest of the Rare Beauty UK range.

The downside is that this new lip oil is proving popular and a lot of the shades have already sold out, so be quick if you want to get your hands on it!



♥︎ Rare Beauty Discovery Eyeshadow Palette

£28 | Buy now

One of the latest launches from the Rare Beauty range is the Discovery Eyeshadow Palette. Released at the start of April, alongside the Always an Optimist Weightless Eye Primer (£17), the Discovery Eyeshadow Palette comes in a crescent moon-themed case and features seven crease-resistant shades.

According to the brand, the palette was “inspired by Selena’s journey of self-discovery and celebrates the ever-changing colors we reflect every day.”

These shades include:

  • Undeniable – a matte purple taupe
  • Genuine – a matte peach
  • Passionate – a duo-chrome magenta gold
  • Accepting – a glittering rose to bronze
  • Loyal – a matte warm brown
  • Positive – metallic pink champagne
  • Pure – a metallic true gold


Rare Beauty launches new eye collection

Selena Gomez took to Rare Beauty’s Instagram at the start of July to announce a new collection of eye products including:

  • Brow Harmony Precision Pencil: £20
  • Perfect Strokes Longwear Gel Liner: £20
  • All of the Above Weightless Eyeshadow Stick: £23

The Brow Harmony Precision Pencil is, as the name suggests, an eyebrow pencil. It’s a waterproof formula, with a thin, angled tip designed to mimic hair strokes. It’s available in six shades – Cool Brown, Soft Blonde, Rich Taupe, Warm Brown, Soft Black and Deep Brown – and has a spoolie on one end.

The Perfect Strokes Longwear Gel Liner joins the Perfect Strokes Matte Liquid Liner from our list above. Rare Beauty claims it has “all the pigment, precision and waterproof wear” of the liquid liner but is now in a twist-up gel. This eyeliner is available in three shades –  True Black, True Brown, and Compassion (burgundy).

Finally, the All of the Above Weightless eyeshadow sticks come in six shades:

  • Well-Being – pink
  • Compassion – burgundy
  • Adventure – bronze
  • Integrity – champagne
  • Contentment – rose taupe
  • Growth – copper

Each one has a subtle shimmer and the creamy gel stick is easy and quick to apply, blend and build.

The three new Rare Beauty products launched on 6 July and you can buy from Rare Beauty’s website, or Sephora UK.

Rare Beauty Mental Health 101 and Rare Impact Fund

Selena Gomez recently announced she is continuing to use her Rare Impact Fund to improve access to mental health services and education for young people.

Created in 2020, the Rare Impact Fund was set up with the goal of raising $100 million to address youth mental health. One percent of Rare Beauty’s annual sales are donated to the fund, and in its first year, more than $1.2 million was donated to mental health resources.

Today, the fund is announcing an additional $1.5 million in grant support to 12 organisations that are expanding access to mental health services and education for young people worldwide.

Five new organisations are also joining the Rare Impact Fund’s list of grantees, which increases accessibility for mental health resources through a variety of tactics including supporting a 24/7 hotline, increasing teacher knowledge of their own mental health to better understand their students, and distributing mental health resources to schools.

The Rare Impact Fund plans to work with these organisations, in addition to their ongoing partners, to “co-create and distribute mental health content to an engaged community of over 5 million young people in an effort to destigmatise mental health and foster community through Rare Beauty.”

Gomez has Bipolar Disorder and has been a mental health advocate since her diagnosis. When she launched Rare Beuty, she pledged to donate 1% of annual sales to mental health initiatives among other fundraising activities, which form part of her wider $100 million Rare Impact Fund.

Rare Beauty also launched the Rare Beauty Mental Health Council in the summer of 2020 designed to bring mental health experts from universities, organisations, and companies together to guide the company’s strategy.

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