New Gwen Stefani makeup line GXVE UK

Gwen Stefani has launched a makeup line called GXVE – here’s everything we know

8th March 2023 | Author: Victoria Woollaston-Webber

The Gwen Stefani GXVE UK range is now on sale in Sephora – here’s everything you need to know 

Gwen Stefani is a beauty icon, even if she never intended to be.

From her time in No Doubt to her more recent solo career, she has become renowned for her style and synonymous with flawless skin, her trademark red lipstick, and black eyeliner wing. So it makes sense then that she’s entering the industry with the launch of a Gwen Stefani makeup line called GXVE BY GWEN STEFANI.

Here is everything we know about the collection including where you can buy GXVE in the UK.

Shop GXVE in the UK | Shop GXVE in the US

Gwen Stefani makeup

Gwen Stefani makeupGXVE BY GWEN STEFANI

What:? The new Gwen Stefani makeup line is called GXVE  UK – or to give it its full name, GXVE BY GWEN STEFANI – and is pronounced: “give”. It is said to come from the fact that Gwen signs her name with a G followed by an X for a kiss.

Why:? In an interview with ELLE magazine, Gwen explained that she’s always been obsessed with makeup, having worked as a makeup artist before her time in the band. She also said that she does all of her own makeup before public appearances and has been asked “for 35 years” what lipstick shade she’s wearing.

When:? The first products in the new Gwen Stefani makeup line launched on 3 March 2022 in the US and it finally came to the UK on 8 March 2023.

Where:? You can buy the collection from the official GXVE website as well as Sephora in the UK.


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A post shared by Gwen Stefani (@gwenstefani)

GXVE makeup products

At launch, the Gwen Stefani GXVE makeup line will sell a limited line of lipsticks, a primer, and products for the eyes and brows. Prices start at $21 and go up to $48.

The singer recently released a mascara called Can’t Stop Starting but, at the time of writing, it’s only currently available in the US.

All products are said to be vegan, cruelty-free, and “clean by Sephora standards.”

Shop GXVE in the UK

GXVE lipsticks

Gwen stefani lipstick makeup GXVE UKGXVE BY GWEN STEFANI

No Gwen Stefani makeup line would be complete without lipstick and the collection is all said to be made from her “Original Recipe”. We don’t know what that means but in the same ELLE interview, Gwen hinted at the fact that it’s the formulation she’s been wearing throughout her career. There is a matte lipstick, a satin version, and a matte liquid option. The shade names and prices are as follows.

  • Original Me High-Performance Matte Lipstick: £22 ($26)
  • Anaheim Shine High-Performance Satin Lipstick: £22 ($26)
  • I’m Still Here Lightweight Longwear Matte Liquid Lipstick: £20 ($24)

GXVE eye products

Gwen stefani eyeliner UKGXVE
  • Eye See in Color Multidimensional Eyeshadow Quads: From £20 ($28)
  • Line It Up 24-Hour Pencil Liner: £20 ($15)

GXVE eyebrow products

Both products in this line will come in seven shades.

  • Hella On Point Ultra Fine Brow Pencil: £20 ($24)
  • Mos Def Instant Definition Sculpting Brow: £20 ($24)

GXVE face products

  • All Time Prime oil primer: £20 ($28)

Given her age – Gwen Stefani is now 52, even though she still looks like she’s in her 20s! – we’d hope the line will continue to cater to mature skin as it expands. In the same way that Jennifer Lopez made sure her skincare line, JLO Beauty, is suitable for all ages.

Shop GXVE in the UK

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