GHD Platinum Plus styler review

GHD Platinum Plus Styler review: Worth the hype?

13th February 2020 | Author: Victoria Woollaston-Webber

There is no denying that £189 is an extortionate amount to spend on a pair of hair straighteners but in the case of the GHD Platinum Plus Styler, we really do think it’s worth it. From the design to the performance and how great our hair looked each time, we can’t recommend it enough.

  • Luxury design
  • Superb styling
  • Expensive
Where to Buy
GHD £189
Amazon £189 £189
Prices are accurate at the time of publishing and are subject to change.

Forget everything you think you know about hair straighteners. The GHD Platinum Plus Styler completely changes the game, bringing a mixture of style and technology not seen before from GHD or its rivals.

Touted as the world’s first “smart” pair of straighteners, the GHD Platinum Plus uses sensors and so-called “ultra-zone” and “predictive” technology to determine your hair type and thickness, as well as how quickly you’re running the plates over your hair to deliver the optimum amount of heat to style your hair without causing excessive damage. GHD claims these sensors, and the straighteners’ floating plates, monitor heat 250 times a second.

However, at £189, does the reality of using the GHD Platinum Plus Styler live up to the claims to justify its high price?

GHD Platinum Plus styler review

The two-piece hinge seen on older GHD straighteners, including the GHD Original IV, has been replaced on the Platinum Plus styler with what the company calls a “wishbone” hinge with a single curve. This is said to improve handling and prevents hair from getting caught.

GHD Platinum Plus Styler design

The physical switch and flashing red LED of the Original range have been ditched in favour of a flat button embossed with an On symbol and a white ring around this button. The straighteners still beep to let you know they’re on, and then when they’re ready to use, but this new audio alert is softer.

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There are five models of styler in the GHD straighteners range, plus more models in its range of curling tongs.

In addition to the GHD Platinum Plus Styler – undoubtedly its flagship model – there’s the now-iconic GHD Original IV, the GHD Mini (perfect for short hair), GHD Max (ideal for longer, thicker hair), GHD Gold (a model that sits performance and price-wise between the Original and Plus) and the GHD Platinum Plus styler.

The Platinum Plus Styler is the most expensive in the range, while the Original IV is cheapest at £109. You can buy the GHD Platinum Plus Styler in white, black, rose gold, and “deep scarlet” (read: red). The latter is currently being sold as a bundle as part of a GHD Valentine’s Day promotion

We should also point out that Amazon, GHD and Cult Beauty are just three sites that have been running a GHD straighteners sale on and off since the start of the New Year with discounts ranging from a couple of quid to up to 40% off, so it’s always worth having a scout around for any bargains. At the time of writing, a number of GHD stylers on Amazon are up to £30 cheaper.  

Buy now from GHD


The Platinum Plus Styler is such a break away from the design and feel of the Original IV model that if the latter is the only GHD straighteners you’re familiar with, you’ll find the Platinum Plus a little tricky to get used to. They certainly look very different. 

Its wishbone hinge makes the opening and closing of the straighteners feel smoother and it doesn’t snap open as abruptly as on the Original. The biggest plus of this new design, for us, is that it’s also no longer possible to get your hair caught in the hinge, which was common when we used the Original.

However, this softer mechanism can leave you feeling like the straighteners aren’t opening wide enough each time you want to straighten a new section of hair. This is a minor complaint that is easy to get used to but was something that was noticeable immediately. 

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The floating plates, however, take a little more practice to feel familiar. It’s not that they’re difficult to use, it’s just that with the Original styler you could physically feel your hair and head being pulled as you dragged the straighteners through the hair. The plates on the Platinum Plus glide over your tresses. The feeling is so smooth, it can trick you into thinking your hair hasn’t been straightened enough, which causes a tendency to run the Platinum Plus over the same section multiple times.

It took at least a week of using the Platinum Plus to realise these extra movements were unnecessary. 

However, the benefits in the way the straighteners glide through the hair – and the rounded, smoother edges – do make curling your hair with the GHD Platinum Plus a doddle.

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We must admit that while the physical switch on the Original IV is bulky and detracts away from its smooth styling, we prefer it to the button on the Platinum Plus. We found it difficult to switch the Platinum Plus on or off one-handed because the button doesn’t quite sit where your hand naturally holds the styler and this made it all a little fiddly.

All that said, over the course of a fortnight using the GHD Platinum Plus Styler, we were impressed with not only the look of our hair but also the feel of it. Once we’d gotten over the idea of having to repeat sections of hair, we also found that the Platinum Plus Styler made our morning routine much faster.

The updated rounded edges of the Platinum (and the Gold), compared to the square ends of the Original IV, coupled with how the Platinum Plus glides over hair also makes it easier to add waves and curls with very little movement of the styler.


There is no denying that £189 is an extortionate amount to spend on a pair of hair straighteners but in the case of the GHD Platinum Plus Styler, we really do think it’s worth it. From the design to the performance and how great our hair looked each time, we can’t recommend it enough.

What’s more, GHD products are built to last. Our Original IV styler is still going strong after seven years and we don’t have any reason to believe the Platinum Plus won’t equally go the distance. This makes the initial investment – when compared to how much you may spend replacing cheaper straighteners in the same amount of time – slightly less painful. Slightly.

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