There was a time when the best eye creams and serums were the reserve of those of us with mature skin, fine lines and other signs of ageing. Yet there are now countless options available, targeted at different age groups for varying skin concerns and needs.
Whether you’re looking to get rid of dark circles, reduce puffiness, blur fine lines, or prevent wrinkles – there’s a product out there for you. As a result, choosing the best eye cream can feel a little overwhelming. Particularly when some cost upwards of £100.
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To help you choose, we’ve handpicked some of the best creams on the market and all of them come in at under £30.
Top Tip: When applying eye cream, tap the product onto your skin using your ring finger (your weakest finger) and never, ever rub!
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£8.25 | Buy now from Lookfantastic
Why we love it: In recent years, the CeraVe Eye Repair Cream has amassed a loyal following. Why? Hyaluronic acid is one of the best things to happen to skincare – and this formula is packed full of it! This ingredient has the ability to hold up to 1,000 times its weight in water, making CeraVe’s budget-friendly eye cream extremely moisturising.
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It not only repairs dry and damaged skin, but it also protects the delicate skin and helps eradicate puffiness. Plus, at less than ten pounds – it’s hands down our winner. Don’t just take our word for it, either. Our resident makeup artist Victoria Howe explains why she rates it so highly in her guide on how to get rid of dark circles.
£5.80 | Buy now from Cult Beauty
Why we love it: It’s no secret The Ordinary is one of our fave beauty brands. At just under £6, this budget-friendly buy is formulated with an extremely high concentration of caffeine and EGCG to deliver a blend of antioxidants and anti-inflammatories to the under-eye area. This product does a fantastic job at brightening up tired-looking eyes and goes a long way to reduce the appearance of puffiness skin.
WANT TO KNOW MORE? Why we love The Ordinary
£27.50 | Buy now from Clinique
Why we love it: At just under £30 for 15ml, the Clinique Moisture Surge Eyes serum is most definitely a luxury purchase, but we think it’s worth it for the results you get.
If you’re plagued with dark circles and puffy eyes, it’s best to opt for something lighter than a thick cream. The molecules in serums are much smaller than cream formulas (you can read more in our science of serums article) and therefore penetrate the skin easier. This means they won’t sit on top of your eye socket. Clinique’s concentrated formula is ultra-lightweight on the skin and helps reduce the appearance of fine lines, wrinkles and dryness, too.
£8.99 | Buy now from Cult Beauty
Why we love it: As the old adage goes – prevention is better than cure. Once you hit your twenties it’s important to start taking care of your skin and eyes. The Inkey List Caffeine Eye Serum is great for re-energising tired eyes, at any age, but is particularly great at protecting your delicate skin against future ageing. All at an incredibly low price.
£10 | Buy now from Superdrug
Why we love it: If you’re looking for relief from tight, red and sore under-eye skin, look no further than Avène’s Soothing Eye Contour Cream. The formula contains thermal spring water to reduce irritations of the eye contour area and soothes sensitive eyelids without feeling cakey on the skin.
Why we love it: Whether you’ve had a late night, or are just genetically #blessed with eye bags and puffiness, Origins GinZing can help. The formula is enriched with energising coffee beans, panax ginseng and anti-inflammatory magnolia to help minimise and reduce swollen skin. It’s slightly higher on the price scale than some of the other high-street creams, but it’s worth it for its results.
Why we love it: If you’re looking to bring life to your tired eyes, we recommend The Body Shop Oils of Life Eye Cream Gel. The formula is lightweight and is infused with three seed oils that melt into your skin, leaving your under-eye contour feeling and looking revitalised. This Body Shop best-seller is leaning towards the higher end of the price scale for high-street creams, but at 50ml it lasts a long time, so is great value.Buy now from The Body Shop
Annie has a degree in Multimedia Journalism from Bournemouth University. Since graduating, Annie has freelanced for a travel magazine and is a senior account executive for a technology PR consultancy based in London, where her main role is content creation