Kylie Power Plush Foundation preview

Kylie Cosmetics launches Power Plush foundation, here’s how to get it in the UK

25th January 2024 | Author: Victoria Woollaston-Webber

Kylie Jenner’s cosmetics line – Kylie Cosmetics – has officially released its Power Plush foundation 

Kylie Cosmetics – the makeup line from reality star Kylie Jenner – has released its first foundation, the Power Plush foundation.

The foundation joins the Power Plush concealer and is described by the brand as “weightless, hydrating and instantly smoothing” with a medium, buildable finish that offers 12 hours of coverage.

Here’s everything you need to know.

FURTHER READING: Everything you need to know about Kylie Jenner cosmeticsKylie Skin UKBest foundations for all skin types

Kylie Cosmetics Power Plush foundation

Kylie Cosmetics Power Plush foundation mamabella | mamabella
  • Price: £29
  • Shades: 40
  • Coverage: Medium
  • Finish: Satin
  • Best for: Normal to combination skin; Sensitive skin; Mature skin

What is the Kylie Cosmetics Power Plush foundation? The Kylie Power Plush foundation makeup offers a medium, buildable coverage with a satin finish. It promises to cover and reduce the appearance of fine lines, pores, texture and the signs of ageing upon application, but it also contains several skincare ingredients, including niacinamide, Vitamin E, and centella asiatica leaf extract to improve your skin over time. Kylie Jenner also claims the finish and coverage will last 12 hours.

Where to buy: The Power Plush foundation is only currently available in the US – it’s not showing up on the Kylie Cosmetics UK retailers such as Boots and Selfridges yet – but you can have it shipped to the UK from Kylie Cosmetics’ own website. When bought directly from the brand you’ll also get a 100% shade match guarantee in which Kylie Cosmetics will replace the first shade you buy for free.

Is Kylie Cosmetics cruelty-free? Yes. Following a reformulation and relaunch, all of the products in the Kylie Cosmetics range are vegan and cruelty-free.


Kylie Power Plush Foundation Shades

Kylie Power Plush Foundation SwatchesKylie Cosmetics

There’s a total of 40 shades ranging from Fair to Light, Medium, Tan and Deep. The numbers range from 1-10 and there are foundations for Cool, Warm and Neutral undertones in the majority of shade ranges (although not all).

The shade details are as follows:

Kylie Power Plush foundation shades FairKylie Cosmetics


  • 1N: Fair with neutral, subtle peachy undertones
  • 1W: Fair with warm yellow undertones
  • 1C: Fair with cool pink undertones
  • 1.5W: Fair with warm golden undertones
  • 2C: Fair with cool, subtle peachy undertones
  • 2W: Fair with warm peachy undertones
  • 2.5W: Fair with warm olive undertones
  • 2.5N: Fair Light with neutral undertones

Kylie Power Plush foundation shades LightKylie Cosmetics


  • 3N: Light with neutral peachy undertones
  • 3C: Light with cool pink undertones
  • 3W: Light with warm olive undertones
  • 3.5W: Light with warm golden undertones
  • 4N: Light with neutral undertones
  • 4C: Light with cool, subtle neutral undertones
  • 4.5C: Light with cool, subtle rosy undertones
  • 4.5W: Light-medium with warm undertones

Kylie Power Plush foundation shades MediumKylie Cosmetics



  • 5W: Medium with warm undertones
  • 5N: Medium with neutral, subtle peachy undertones
  • 5WN: Medium with warm neutral undertones
  • 5.5W: Medium with warm, subtle rosy undertones
  • 6C: Medium with cool rosy undertones
  • 6W: Medium with warm olive undertones
  • 6.5W: Medium with warm undertones
  • 6.5N: Medium tan with neutral undertones

Kylie Power Plush foundation shades TanKylie Cosmetics


  • 7W: Tan with warm undertones
  • 7N: Tan with neutral undertones
  • 7.5W: Tan with warm, subtle peachy undertones
  • 7.5C: Tan with cool peachy undertones
  • 8W: Tan with warm, golden olive undertones
  • 8WN: Tan with warm, golden olive undertones
  • 8.5WN: Tan with warm neutral undertones
  • 8.5C: Tan with deep with cool undertones

Kylie Power Plush foundation shades DeepKylie Cosmetics


  • 9W: Deep with warm golden undertones
  • 9WN: Deep with warm neutral, subtle peachy undertones
  • 9.5C: Deep with cool undertones
  • 9.5WN: Deep with warm neutral undertones
  • 9.5W: Deep with warm undertones
  • 10C: Deep with cool, subtle neutral undertones
  • 10N: Deep with neutral, subtle warm undertones
  • 10.5N: Deep dark with neutral undertones

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