Kylie Cosmetics launches Power Plush foundation in the UK

Kylie Cosmetics launches Power Plush foundation, here’s how to get it in the UK

25th January 2024 | Author: Victoria Woollaston-Webber

Kylie Jenner’s cosmetics line – Kylie Cosmetics – has officially released its Power Plush foundation

Kylie Cosmetics – the makeup line from reality star Kylie Jenner – has released its first foundation, the Power Plush foundation.

The foundation joins the Power Plush concealer and is described by the brand as “weightless, hydrating and instantly smoothing” with a medium, buildable finish that offers 12 hours of coverage.

Here’s everything you need to know.

FURTHER READING: Everything you need to know about Kylie Jenner cosmetics | Kylie Skin UK | Best foundations for all skin types

Kylie Cosmetics Power Plush foundation

mamabella | mamabella

Price: £29
Shades: 40
Coverage: Medium
Finish: Satin
Best for: Normal to combination skin; Sensitive skin; Mature skin

What is the Kylie Cosmetics Power Plush foundation? The Kylie Power Plush foundation makeup offers a medium, buildable coverage with a satin finish. It promises to cover and reduce the appearance of fine lines, pores, texture and the signs of ageing upon application, but it also contains several skincare ingredients, including niacinamide, Vitamin E, and centella asiatica leaf extract to improve your skin over time. Kylie Jenner also claims the finish and coverage will last 12 hours.

Where to buy: The Power Plush foundation is only currently available in the US – it’s not showing up on the Kylie Cosmetics UK retailers such as Boots and Selfridges yet – but you can have it shipped to the UK from Kylie Cosmetics’ own website. When bought directly from the brand you’ll also get a 100% shade match guarantee in which Kylie Cosmetics will replace the first shade you buy for free.

Is Kylie Cosmetics cruelty-free? Yes. Following a reformulation and relaunch, all of the products in the Kylie Cosmetics range are vegan and cruelty-free.

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Kylie Power Plush Foundation Shades

Kylie Cosmetics

There’s a total of 40 shades ranging from Fair to Light, Medium, Tan and Deep. The numbers range from 1-10 and there are foundations for Cool, Warm and Neutral undertones in the majority of shade ranges (although not all).

The shade details are as follows:

Kylie Cosmetics

FAIR

1N: Fair with neutral, subtle peachy undertones
1W: Fair with warm yellow undertones
1C: Fair with cool pink undertones
1.5W: Fair with warm golden undertones
2C: Fair with cool, subtle peachy undertones
2W: Fair with warm peachy undertones
2.5W: Fair with warm olive undertones
2.5N: Fair Light with neutral undertones

Kylie Cosmetics

LIGHT

3N: Light with neutral peachy undertones
3C: Light with cool pink undertones
3W: Light with warm olive undertones
3.5W: Light with warm golden undertones
4N: Light with neutral undertones
4C: Light with cool, subtle neutral undertones
4.5C: Light with cool, subtle rosy undertones
4.5W: Light-medium with warm undertones

Kylie Cosmetics

MEDIUM

5W: Medium with warm undertones
5N: Medium with neutral, subtle peachy undertones
5WN: Medium with warm neutral undertones
5.5W: Medium with warm, subtle rosy undertones
6C: Medium with cool rosy undertones
6W: Medium with warm olive undertones
6.5W: Medium with warm undertones
6.5N: Medium tan with neutral undertones

Kylie Cosmetics

TAN

7W: Tan with warm undertones
7N: Tan with neutral undertones
7.5W: Tan with warm, subtle peachy undertones
7.5C: Tan with cool peachy undertones
8W: Tan with warm, golden olive undertones
8WN: Tan with warm, golden olive undertones
8.5WN: Tan with warm neutral undertones
8.5C: Tan with deep with cool undertones

Kylie Cosmetics

DEEP

9W: Deep with warm golden undertones
9WN: Deep with warm neutral, subtle peachy undertones
9.5C: Deep with cool undertones
9.5WN: Deep with warm neutral undertones
9.5W: Deep with warm undertones
10C: Deep with cool, subtle neutral undertones
10N: Deep with neutral, subtle warm undertones
10.5N: Deep dark with neutral undertones

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Victoria Woollaston-Webber

Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget