As we age, we lose elasticity in our skin that not even a change in diet and fitness can completely reverse.
It’s why the mature skincare market is a billion-dollar business, why there are myriad treatments aimed at getting our youthful, firm skin back and why firming lotions are so popular.
READ NEXT: How to use concealer on mature skin
Having babies and the middle-aged spread can also lead to loose skin, cellulite and wobbly bits all of which are, of course, beautiful but can cause many of us to lose confidence.
If this is you and you’re looking for firming lotions that actually work, we’ve spoken to skincare experts to reveal which ingredients to look for, and which products do as they promise.
£5.39 | Buy now from Superdrug
Why we love it: Not only is Nivea’s Firming and Goodbye-Cellulite Gel Cream an absolute bargain, it actually works. One of the main ingredients is a coenzyme called Q10, which has been scientifically proven to be a strong antioxidant which helps to neutralise harmful free radicals that are behind many of the annoying signs of ageing. Of course, it’s unlikely to get rid of cellulite completely but Nivea promises a noticeable reduction within three weeks of use and we can vouch for this.
£39.90 | Buy from Coco & Eve
Why we love it: Coco & Eve is renowned for its hair masques, self-tanning kits and bronzing foams and it recently launched an anti-ageing line for your body. The most expensive product in the Glow Figure range is the Bounce Body Masque, which uses volcanic clay to draw out impurities and counteract redness. The same antioxidant-rich mango and natural enzyme formula balance skin tones, and blur imperfections and mangosteen boosts blood circulation and promotes skin rejuvenation.
£12.99 | Buy now from Amazon
Why we love it: Jergens Skin Firming Daily Moisturiser has gathered a cult following because it more than outperforms its low price tag. Using a mix of collagen and elastin, it tightens and increases the elasticity and resilience of skin and improves its firmness. It’s also great for revitalising dry skin because it improves skin tone, texture and luminosity. As described in The Guardian, “This, my fellow cellulite miracle searcher, is the Holy Grail.”
£12.99 | Buy now from Amazon
Why we love it: Aveeno is a more expensive skincare brand than Nivea and Jergens, and we’re not convinced it beats either of its cheaper rivals but, thanks to being packed with vitamins and amino acids, the shiitake complex in this lotion helps support healthy cell production of collagen and elastin for healthier, firmer skin found the inside out. It takes several weeks of continuous use before you start to see results, but because it’s not superficially changing the skin, and is boosting cell production, it has a more lasting effect once it does kick in.
Why we love it: The only oil in our body firming roundup, Balance Me’s Super Toning Body Oil smells incredible and is absorbed by the skin almost immediately, leaving it soft and smooth. This is, in part, due to the fact its infused with Macadamia and Sweet Almond Oils, while Wheat Germs provide anti-ageing properties to help firm and plump the skin and antioxidants stimulate circulation to minimise the appearance of cellulite.
£20 | Buy now from Feelunique
Clarins New Body Fit has been designed to target the three types of so-called Adipocytes cells found in our bodies and are which responsible for storing energy as fat. Its formula helps firm and tone the skin and reduces the appearance of cellulite with only a handful of uses. Elsewhere, Body Fit contains Quince Leaf which is said to reduce fat-storage for what Clarins called a “corrective Anti-Cellulite action”. It’s also great as a moisturiser because it leaves the skin soft and smooth.
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget