Not content with launching one of the world’s fastest-growing beauty brands, Huda Kattan – the brains and beauty behind Huda Beauty – recently launched her new skincare range, Wishful.
Called the Wishful Skin Clean Genie Cleansing Balm, it transforms from a balm to an oil and then a milk to gently cleanse the skin and remove stubborn dirt and impurities.
Read all about the full Wishful Skin UK range, including where to buy below.
£31 | Buy now from Cult Beauty
Designed to leave your skin fresh, clean and free from impurities, this gentle cleansing balm and makeup remover is suitable for all skin types. As you massage it into your skin, it goes from a balm to an oil and then a milk, which also helps hydrate and soften the skin as it cleans.
Unlike the majority of cleansers – you can see what we consider to be the best cleansers in our roundup – you use the Clean Genie Cleansing Balm on dry skin. This helps the balm grab hold of the dirt. After massaging the balm to a milky consistency on your skin for a minute, which helps dissolve makeup dirt and excess oils, you then rinse with warm water or a wet cloth.
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Wishful Skin recommends you then follow up with a foaming cleanser to remove any traces of the balm and to make sure you’ve got rid of the day’s dirt. We’re big fans of double cleansing, especially if we’ve been wearing makeup but it can be an expensive habit. As a result, one step of our double cleanse is usually a premium brand, while the other is a cheaper version. In our routine, we use the Inkey List Oat Cleansing Balm (£9.99) followed by Clarins’ Gentle Foaming Cleanser with tamarind (£21.99).
The ingredients found in the Wishful Skin Clean Genie Cleansing Balm include green tea extract, which is known to help maintain skin moisture and soothe and calm redness, while its clarifying properties help pull impurities out of the skin. Cherry blossom extract then softens the skin before the antioxidant Malachite Stone helps fight against the effects of pollution including clogged pores and a dull complexion, while also tackling free radicals.
You can read more about free radicals, the damage they do to your skin and how antioxidants help in our guide to the best foods for skin.
Described as “a saviour for dehydrated, thirsty skin”, the Thirst Trap Cocoon Mask contains two layers, which makes it capable of holding more of it ingredients, which include aloe vera and sodium hyaluronate – to soothe and hydrate skin, and allantoin and niacinamide, to brighten and protect.
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It also contains caffeine, which acts to depuff and energise your face. In tests, Huda Beauty claims that this mask boosted hydration by 76%, with the skin being 1.8x more hydrated 30 minutes after removal.
As its name suggests, the Chin Lift Sculpting Sheet Mask is worn on your chin, secured by hooks that go over your ears, and has been designed to make your chin look toned and sculpted.
It’s made of a woven cotton material that’s typically used for athletic tape, which mimics the elasticity of your skin to make it comfortable to wear, and the mask itself contains adenosine, peptides and niacinamide. It also features peppermint to cool and calm the skin.
In tests, Huda Beauty claims that 88% agreed their “jawline appeared lifted immediately after use” and the same number said it appeared more defined and sculpted for an average of three hours. We recently put the Chin Lift to the test and you can read more in our Wishful Chin Lift review.
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£34 | Buy now from Cult Beauty
These two sheet masks join the original Wishful skincare product, the Yo Glow Enzyme Scrub.
This is described as “a gentle, yet powerful exfoliating scrub” infused with a mix of pineapple and papaya enzymes, beta hydroxy acids (BHAs) and alpha hydroxy acids (AHAs). These are popular skincare ingredients said to leave the skin with a healthy glow.
You can read more about AHAs, BHAs and the other ingredients listed in the Wishful sheet masks in our The truth about the acids in your skincare guide. If you buy the Yo Glow Enzyme Scrub from Cult Beauty, it costs £34. If you buy it directly from Huda Beauty, it costs £28 for the full-size version and £15 for a travel size pot, however, these prices don’t include VAT nor do they include the shipping costs as Huda Beauty is imported from America.
This applies to the prices for the sheet masks as well, which are £7 plus taxes from Huda Beauty or £8 from Cult Beauty, making the latter option preferable in the UK.
Wishful is the third brand from the beauty mogul Huda.
After starting out as a blogger and YouTuber in 2010, Huda launched her self-titled cosmetics line in 2013, with the launch of eyeshadows, before expanding this to colour cosmetics in 2016.
“Although we represent this almost drag-like beauty at Huda Beauty, I’m not only this person who is made up and always likes to wear their hair flawless and their makeup flawless,” Huda said in an blog post to launch the Wishful range. “I like to be cute sometimes, and to be simple, and to be in my essence and who I am — that’s what Wishful represents,” It represents us, everyone out there. We are more than one part of ourselves.”
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Huda Beauty is now a premium cosmetics brand loved by celebrities and beauty influencers. Huda’s New Nude eyeshadow palette is the best palette we’ve ever used and you can read why on our list of the best eyeshadow palettes.
In 2018, she launched fragrance brand Kayalil, run by Huda’s sister Mona.
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget