Our mission here at mamabella is to help you find the best makeup, skincare, haircare and other beauty products that suit you – not makeup that costs hundreds of pounds, nor products that only suit 20-something influencers; products that have been tried and tested by people of different ages, hair lengths, skin tones and types.
As part of this mission, we’re going to be picking our favourite, must-have makeup, skincare, haircare and beauty products each month.
We’ve also handpicked our favourite products to create lists of what we consider to be the best foundation, conditioner, moisturiser, BB cream and so on.
Within each of these Best Buys lists, we highlight a Budget Buy, a Luxury Buy as well our absolute favourite – what we call Editor’s Picks. To help you navigate the often confusing and intimidating beauty world, we’ve put all of these leading products, from moisturisers to eyeshadow palettes and more, below. Here are the best makeup and beauty products we recommend you buy in 2020.
You can explore our full list of recommendations here.
WANT TO KNOW MORE? Best concealer | Best makeup brush | Best foundation brush | Best eyeshadow palette | Best foundation | Best foundation for dark skin | Best foundation for oily skin | Best foundation for dry skin | Best contour kit | Best lip gloss | Best lip liner | Best mascara| Best primer
£15 | Buy now from Glossier
Why we love it: Glossier’s Stretch Concealer was awarded the Editor’s Pick in our best concealer list because it ticks all the boxes.
It provides natural coverage, is hypoallergenic, fragrance- and cruelty-free and suits even the most sensitive of skin types.
We also love the fact it’s buildable, flexible and nourishing, too, all while coming in at just £15.
There are 12 shades available and Glossier has a super useful guide on how to find the best shade to match your skin tone and foundation.
If you’re keen to know more about choosing a concealer shade or want to know the best way to apply it on mature skin, we’ve got you covered.
£16 | Buy now from Morphe
Why we love it: Despite its fantastic range of eyeshadow palettes and makeup, Morphe’s real skill lies in its ability to make some of the best makeup brushes on the market.
As the name suggests, this Morphe Pro Deluxe Buffer Blush brush is fantastic for blending and buffing creams and liquids to create a streak-free finish as well as being dense yet soft enough to buff bronzer into your contours and blusher onto your cheeks.
READ NEXT: Makeup brushes 101: The ultimate guide
It’s also lightweight, easy to clean and the shorter handle make it very easy to control.
It’s not the cheapest brush but given its versatility, it’s great value for money which is why it was our Editor’s Pick in our list of the best makeup brushes.
£28 | Buy now from Cult Beauty
£33.50 | Buy now from Feelunique
READ NEXT: How to apply foundation like a pro
Elsewhere, this foundation has a fantastic consistency that makes it easy to apply and this lets you build your coverage to suit your mood or occasion.
If it’s good enough for Naomi Campbell then who are we to say otherwise?!
£36 | Buy now from Cult Beauty
Why we love it: Dual-ended brushes are great makeup brushes to either get started with or as a must-have addition to your collection.
As you’d expect, they do more than just the one thing and not only does this mean you don’t have to chop and change brush mid routine (saving you time and confusion), it also saves money.
Use the larger, dense brush to apply an even coverage of foundation and then use the smaller brush to apply and buff concealer beneath your eyes and in harder to reach places.
Because both ends are soft and dense, you only need to use a small amount of product – using too much will mean the brushes get clogged quite quickly (if this happens, read our How to clean your makeup brushes guide).
£42 | Buy now from Beauty Bay
Why we love it: As our resident makeup artist Victoria Howe explains in our How to contour guide, face contouring is as much about light as it is shade and there are few contour kits that help you achieve this than the Anastasia Beverly Hills Pro Series.
It comes with a six-pan palette of cream and powder contour, available in different shades to complement all complexions, whether you’re fair or dark.
The mix of cream and powder also mean the range can be used by people with both dry and oily skin.
For this price, you also get pigmented colour and all-day staying power.
£6.99 | Buy now from Amazon
Why we love it: Proving that you really don’t need to spend a fortune to get the best makeup, Maybelline’s full range of mascaras offer something for everyone and its Colossal Volum’ Express is a classic.
That’s because Maybelline is widely credited as being the inventor of mascara, so it knows a thing or two about what works best.
For just £6.99, the pigmentation and wand shape in the Colossal Volm’ Express means you only need one, at a push two coats, to get fantastic lift and separation and the formula won’t leave your lashes feeling crunchy or clumped.
In our best mascara list, this model beat off competition from designer brands such as Dior and Lancome which cost four times as much, proving that it is possible to get that false-lash look on a budget.
We’ve highlighted the Volum’ Express but any of the Maybelline mascaras in the Colossal collection are a fantastic addition to your makeup bag.Buy now from Amazon
Why we love it: Rhianna’s Fenty Beauty range has quickly become the go-to brand for makeup aficionados, and particularly people of colour because every item in the collection has been designed to be inclusive.
True to form, this fantastic lip gloss does just that.
As its name suggests, despite the range only coming in three shades, this lip gloss is universal because there is a colour to suit every shade.
It has a one-size-fits-all formula and we love that it’s not too thick or sticky.
The colour pictured here is Fenty Glow, but there is also a pink-based lip gloss called Diamond Milk and a clear version called Fu$$y.
This really is a handbag staple and while it’s not cheap, it’s far from the most expensive lip gloss on the market and offers far more versatility.
£8 | Buy now from Lush
Why we love it: It may not look like any shampoo you’ve ever used before but don’t let that put you off.
Lush specialises in shampoo and conditioner bars that resemble soap and come in different formulations designed to cater to all hair types and needs.
They’ve been designed with the environment in mind by ditching plastic packaging entirely while largely consisting of natural ingredients.
Plus, as with all Lush products, these shampoo bars smell incredible while coming in at around the £8 mark, depending on which bar you buy.
In our experience, one bar will last you for weeks because you’re less likely to accidentally use too much by squeezing it from a bottle.
Our only criticism is that they’re not as easy to store compared to tall shampoo bottles and as a result, they tend to leave a bit of a mess.
£26 | Buy now from Cult Beauty
Why we love it: Consistently Amazon’s best-selling conditioner, Olaplex’s No. 5 Bond Maintenance Conditioner repairs your split ends by relinking broken bonds in your damaged hair.
This is thanks to the active ingredient bis-aminopropyl diglycol dimaleate, which not only helps strengthen and repair damaged hair post colouring, bleaching, perming or heat-styling, it deeply hydrates.
The No 5. Bond Maintenance Conditioner formula is also free from colours, sulfates parabens, gluten and nuts, plus it’s vegan-friendly.
If your hair is particularly damaged, Olaplex advises you use the No. 5 conditioner alongside the No. 4 Bond Maintenance Shampoo, as well as the No 3. Hair Perfector weekly treatment.
The product is great because it benefits all hair textures and will leave your hair stronger than ever.
£56 | Buy now from Cult Beauty
Why we love it: Making all of the other best eyeshadow palettes pale in comparison, the New Nude palette from Huda Beauty offers 18 shades of mattes, duo-chromes and glitters in neutral, pink tones that suit every skin tone.
There really is something for everyone and something for every occasion from going for drinks after work to dates and weddings.
What’s more, the colours can double up as contour and blush powders and we’d happily throw away every other makeup palette we own if it meant losing this beauty.
We cannot recommend it enough, despite its high price tag.
Victoria is founder and editor-in-chief of mamabella, freelance journalist and a Mum of one. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget