Many of us have made, or are trying to find, various ways to live more sustainably. Whether it’s recycling more, ditching plastic or searching for ethically sourced products, one area we hadn’t really considered – among the shampoo bars, vegan creams and eco-friendly makeup brushes – was natural, aluminium-free deodorant.
The average lifespan of a plastic deodorant pack is around 400 years and there are more than 250 million bought in the UK each year. Many of the products on the market additionally contain chemicals including aluminium salts, parabens and phthalates.
You can read why consumers are shunning away from such ingredients in our guide to clean beauty.
This has coincided with a surge in Google searches for deodorant alternatives. Between April 2019-April 2020, searches relating to natural deodorant topped more than 6.7 million. Within those searches, people looking for aluminium-free deodorants made 317,900 searches.
This is why our interest was piqued when we discovered Wild.
Posted through consumers’ doors – in 100% recyclable packaging, obvs – the Wild natural deodorant range is biodegradable, refillable and 100% compostable, without any unnecessary chemicals. Even the fragrances are created using natural products such as orange and coconut.
The refills are available as a one-off purchase or part of a subscription service, where you’ll initially receive a case and scent of your choice, with a new set of three refillable fragrances sent automatically every three months.
A Wild natural deodorant refill will fully compost within six months and biodegrade within 12, leaving no trace whatsoever.
The subscription starter pack, consisting of one aluminium alloy case (that lasts a lifetime) and one refill, costs £12, whilst the non-subscription trial pack – in which customers get to try three of the available scents – is £25. The subscription service is delivered in a pack of three at £5 per refill, where customers pay £15 every three months.
The fragrances – Orange Zest, Coconut Dreams, Rose Blush, Mint Fresh and Bergamot Rituals – are made using essential oils and are free of aluminium salts, parabens and phthalates utilising a range of natural ingredients.
You can see the full range of Wild ingredients, and their uses, on the company’s website.
To put the model to the test, we’ve spent the past two months carrying out a Wild natural deodorant review to see if it can replace our go-to product – Dove’s Original Antiperspirant.
During this eight-week period, we’ve only used the Wild natural deodorant (no other deodorants or antiperspirants).
We’ve worn it for everyday tasks, while chasing after our toddler; during runs and exercise, and we’ve worn it with a variety of clothes including black and white cotton tops which are notorious for picking up deodorant stains.
The consistency is thick but it glides on really easy – almost melting into the skin as it warms in contact with body heat.
At first, we applied multiple layers, on the assumption that it wouldn’t work as well as our current deodorants – and partly because we’ve had poor experiences with cream deodorants in the past.
We soon realised, by day three, that a little goes a long way and you can coat your armpit with a single up and down movement that will last until bedtime. Even surviving heavy exercise. As a result, we’re now more than two months into our Wild natural deodorant review and we still have plenty to last us for a few weeks more.
Given that this is a deodorant, and not marketed as an antiperspirant, we never once felt like our armpits were clammy. We were also impressed with the smell. We chose the orange model and it makes such a refreshing change to other, harsher-smelling deodorants and antiperspirants. It provides a subtle aroma without being overbearing, and this smell lasted well into the evening.
Although nervous at first, there were never any marks, streaks or residue from the Wild deodorant left on our clothes. We could get dressed immediately, and even apply the deodorant under our top without any of it rubbing off.
Overall, we’re highly impressed with Wild and have not once missed our Dove antiperspirant.
As the company explains: “Many mainstream antiperspirants contain a synthetic group of aluminium salts. Their function is to reduce sweating by being absorbed into the body and temporarily blocking sweat glands.
“By preventing perspiration, there is less opportunity for the growth of odour causing bacteria which form when sweat lingers on the skin.”
It’s not the first brand to enter this market, Native, Salt of the Earth and Dr Organic are just a few alternatives, but none of these brands do it with as much style as Wild, nor do they make getting hold of natural deodorant so simple.
What’s even more impressive is that for every deodorant Wild sells, it contributes towards a global tree planting initiative through charity OnAMission.
It is also working towards being a carbon positive company, offsetting all of its omissions.
“We don’t believe in preaching, but rather aim to inspire, as the power of small habit changes can go a long way,” Freddy Ward, co-founder said.
“The collection of scents will definitely have people’s heads turning and hopefully encourage people to come over to the Wild side.”
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget