Where to put concealer and how to apply concealer like a pro

Where to put concealer? A makeup artist reveals how to apply concealer like a pro

13th September 2020 | Author: Victoria Howe

There is much more to using concealer than just covering blemishes. It can hide a multitude of sins – from dark circles to dark spots – and the best concealer can also help with contouring, but if there’s one question we get almost weekly it’s – where to put concealer?

To answer this, and get advice on how to apply concealer like a pro, we’ve enlisted expert help.

In the latest in our Ask the MUA series, our resident makeup artist Victoria Howe, owner and Chief Makeup Artist at Victoria Howe Make Up reveals her top concealer tips.

She’s previously explained how to use concealer on mature skin, and how to apply eyeshadow and now she’s back to help us to get the best coverage possible. For further inspiration, follow Victoria’s incredible looks on her Instagram page, @victoria_howe_makeup.

READ NEXT: Best concealer: Discover which concealer is best for your skin

How to apply concealer

Before we dive into explaining where to put concealer, it’s worth flagging up that concealer should be put on top of your foundation, not the other way round. This is how the experts do it.

Do you put concealer on before or after foundation?

As its name suggests, foundation is the foundation of your look (although technically you should use the best moisturiser and primer before applying foundation.)

This will give you the baseline coverage you need, and reveal the gaps. This will help you know where to put concealer.

You can, of course, use concealer underneath your foundation if you want to but you’ll get a better effect if you put it on after.

READ NEXT: How to apply foundation like a pro

Choosing a concealer shade

Find your perfect foundation match with this foundation shade finderiStock

It’s recommended you apply concealer in a shade lighter than your foundation/skin tone if you’re using it for contouring and when creating light and shadows on your face.

But you’ll need a matching shade if you’re using it for covering blemishes.

If you try using a lighter concealer on blemishes, it will draw more attention to them, not less and will mean they won’t blend into the rest of your bases.

If you need help with finding both your shade, and a shade lighter, you can also check out our How to find your perfect foundation match online and in-store guide.

READ NEXT: How to find your perfect foundation match online and in-store

Where to put concealer


Tip your face to the floor and look up at the mirror.

You’ll see what shadows are created by your eye socket and dark circles.

This can be used as a guide on where to put your products.

Right, now we’ve got all that sorted – where should you put concealer?

Well – it depends on what you’re trying to achieve.

Victoria has previously explained how to get rid of spots fast  and how to get rid of the appearance of dark circles, if you want to know more about concealing either of those.

She’s also explained how to use concealer on mature skin, as the rules can be slightly different.

If you’re looking to use concealer to highlight and contour your face, then the recommendations are as follows:

On your under eyes, Victoria recommends applying an upside down triangle shape of concealer.

This will not only cover dark circles but it will help lift your eye and draw attention up from your mouth to your eyes.

You can also use it to create natural highlight and, in this instance while using a shade lighter, you should put it wherever the light hits your face naturally.

This includes:

  • The bridge of your nose
  • In a line down the centre of your nose
  • Below your eyebrows, to define their shape as well as lift your eye
  • Either side of your nostrils
  • On your marionette lines – these are the lines around your mouth that become more pronounced when you smile
  • Cheekbones
  • Underneath your bottom lip

When contouring, we also apply a line below the contour lines under our cheekbones, to lift the cheekbones further and create a sharper line.

It’s also worth setting your look with the best setting powder or setting spray if you want the effect to last all day, and stop the concealer looking cakey.

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