Often, when we’re faced with purchasing different products for our skin and hair, it’s hard not to get confused by all the many and varied ingredients listed on packaging.
Thankfully, there’s a major movement within the beauty industry to change this and one of the brands at the heart of this movement is The Inkey List. We use multiple The Inkey List products on the daily – and can’t live without them – so it made sense for this brand to be the latest to feature in our Brand Spotlight series.
Over the coming weeks and months, we’re going to be shining a light on brands that represent and align with what we stand for at mamabella– brands that offer great products at low prices; brands which champion inclusivity and diversity; clean, sustainable and ethical beauty brands, and brands that are challenging the beauty industry hierarchy.
We’ve previously profiled The Ordinary, another fantastic and affordable brand doing amazing work in the science of skincare, as well as Carbon Theory – the must-have skincare brand if you have spots, among others. Read all of our Brand Spotlights here.
The beauty brand was founded by Colette Laxton and Mark Curry in 2018 and was born from a belief that better knowledge powers better decisions. This was based on the confusion created by beauty and skincare companies, but also because people are curious and “want to understand more about their skin”, enabling them to make the right decisions.
This aligns almost perfectly with what we at mamabella are striving to do; to breakdown the science involved, and cut through the bullshit surrounding skincare and beauty products generally.
In just its second year, The Inkey List has transformed what it means to be a beauty and skincare brand today, with digital and online services making it even easier to get products that are just right for you. It even has a live chat tool called #askInkey where you can get personalised skincare advice at any time of the day, direct from experts.
Where do we begin? The Inkey List has a range of products and services that makes it one of the most innovative beauty brands out there.
On its website, customers can benefit from its Recipe Builder—where people can put in what they’re looking for in skin care products—or can get advice directly from the company’s digital skincare specialists or via the #askINKEY.
The price tags are also not unreasonable. When we put in our requirements into the Recipe Builder, we were given an entire skincare routine that would cost us around £50. You can also tailor the recipe based on your budget and requirements – maybe you only need a cleanser and eye cream for example.
A concentrated hair treatment that promises to reverse grey hair, meanwhile, costs just £15.
The last thing to love about the brand is its simple packaging. There’s something striking about it; compared to other skincare and hair products, The Inkey List’s selection is black and white, which makes it stand out amongst the crowd.
The packaging is currently 91% recyclable, with plans to make it 100% recyclable by the end of 2020.
£9.99 | Buy now from Boots
Who’s it for? Anyone who needs a good skin cleanse without causing dryness.
Why we love it: This one step double cleanser uses Sea Buckthorn and Sweet Almond Oil to cleanse the skin as well as remove makeup. It also includes Panthenol, which restores skin moisture levels.
How to use it: Shake well and apply to the face with a cotton pad.
£9.99 | Buy now from The Inkey List
Who’s it for? Anyone who wants to finish off their fine lines and rid themselves of uneven skin tones.
Why we love it: Retinol is trending everywhere and for good reason—it helps massively in targeting the signs of aging. Derived from Vitamin A, this serum reduces the appearance of fine lines and wrinkles, with the bonus of less risk of irritation. If that wasn’t enough, it also boosts overall skin clarity and uneven skin tone. You can read more about the benefits of Vitamin A in our guide to the acids in your skincare.
How to use it: Use as part of your nighttime skincare routine only. Following cleansing and applying a hyaluronic acid, apply a pea-sized amount of the product to your hand and massage into the face and neck.
The Inkey List recommends starting off using this product two to three times a week, increasing gradually if the skin can tolerate. A moisturiser or oil can be applied afterwards.
£14.99 | Buy now from The Inkey List
Who’s it for? Anyone who wants glowing, smooth skin.
Why we love it: With a tagline like “glow in 10 minutes”, what is there not to love? This peel is meant for multi-level exfoliation and while it’s effective, it’s also non-irritating.
According to The Inkey List, apple cider vinegar helps reduce redness and brighten the skin, while also minimising the appearance of pores and marks from blemishes. It also reduces breakouts, and is a great cleanser for your hair.
How to use it: Use in the evening, once a week. You can increase use to twice a week if you think your skin can take it, but The Inkey List warns not to over exfoliate. You can usually tell if you’re over-exfoliating if you have a particular shiny forehead.
Apply a thin layer to dampened cleansed skin and leave for 10 minutes before rinsing off with warm water. Pat your face dry and continue as normal with your serums and moisturiser.
£14.99 | Buy now from The Inkey List
Who’s it for? Anyone looking to tackle dull skin.
Why we love it: Used any time of the day, this product helps those looking to rid themselves of dull, lifeless skin. The Vitamin C, combined with plant-derived EGF, to aid with skin regeneration, the support of producing natural collagen and elastin and creates an even-looking complexion.
How to use it: This product is gentle enough for daily use and can be used either in the morning or evening. However, The Inkey List advises only using once and in the morning.
After cleansing skin, apply a pea-sized amount of serum to the face and neck. Wait 10 minutes before applying a moisturiser —this gives the skin cells enough time to respond to the EGF and won’t affect the cell rejuvenation process, according to The Inkey List.
£8.99 | Buy now from The Inkey List
Who’s it for? Anyone that wants to have younger looking skin.
Why we love it: Don’t worry – we don’t mean injecting collagen into your skin. This is a serum that includes Matrxyl 3000 peptide and Syn-Tacks Dual Peptide to boost the skin, mimicking the effect of what natural collagen would do. Skin appears plumper and firmer, as well as reducing the appearance of fine lines and wrinkles.
How to use it: After cleansing and toning, apply a pea-sized amount of serum into the hand and pat into the face and neck. If you prefer, you can follow with other serums, moisturiser and oils.
Sophia is an international journalist covering technology, healthcare, culture and lifestyle. Her words appear in outlets such as Newsweek, Forbes, Metro UK, New Scientist and more