There are dozens of Olay products and they all do different things. Here we explain the individual benefits of each and which skin type they’re best suited to – from mature to oily and more
If you grew up in the UK in the 1990s, chances are you or a relative were a keen Olay fan – or as it was known then, Oil of Olay.
This was largely due to the fact it was a relatively cheap skincare line which made accessing anti-ageing products affordable. Today. however, it’s a different story. Olay does still sell cheaper ranges, but it’s also become renowned for more high-end collections. Namely its Olay Regenerist, and Olay Retinol24 ranges.
A quick search on the Boots homepage for the term ‘Olay’ and you’re shown 90+ different results. To add to the confusion, there are standalone Olay Retinol24 products, as well as Retinol24 products that fall under the Olay Regenerist line. Not to mention eye creams, serums, and cleansers across the Regenerist, Total Effects, Complete, and more ranges.
Most recently, Olay released its Hyaluronic24 collection. This range combines hyaluronic acid and niacinamide to hydrate, brighten and balance the skin while repairing the skin barrier.
To help cut through the confusion, we’ve explained what each range does and which skin types suit which products, and collections.
You can also discover which Olay product is best for you with the Olay Product Selector Quiz
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What is it? There are more than a dozen products in the Olay Regenerist range and it’s undoubtedly the company’s flagship collection. There’s something here for almost all skin concerns.
Price point: Prices for the Regenerist range from £34-£44.
Who is it for? There is something in the Regenerist range for all skin types but it’s particularly well suited to mature skin, and the skin concerns that come with ageing. Namely fine lines and wrinkles, dryness (often brought on by menopause), dark spots, and sagginess.
Products: Within the Regenerist collection are:
You can additionally buy the Regenerist Luminous in a Whip version; the Retinol24 in a Max version which contains a higher concentration of retinoid; the Collagen version as an eye cream, almost all versions in a day or night cream, and more. A number of these products also have serum equivalents.
Read our full six-week Olay Regenerist review here
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Olay What is it? The newest Olay product range, Hyaluronic24 – as the name suggests – promises to hydrate the skin using hyaluronic acid for 24 hours. It also helps balance sebum, thanks to the use of niacinamide, and helps repair the skin barrier.
Price point: £38
Who is it for? Hyaluronic acid and niacinamide suit most skin types
Products: It’s available in a day, and night cream; an eye gel; and a serum.
Where to buy: Boots
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Olay What is it? Olay Total Effects promises to target the seven signs, or effects, of ageing. This includes:
Price point: £16.50
Who is it for? The skin concerns listed above are common signs of ageing, but they’re not exclusive to ageing skin. This means that Total Effects is often the most cost-effective way to tackle a number of concerns in one product.
Products: The Total Effects range includes a day, and night cream; smoothing serum; BB cream, and CC cream.
Where to buy: Boots
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Olay What is it? Olay Complete sits just above the entry-level Olay beauty fluid in terms of skin benefits and price. It’s an effective, yet affordable way to nourish the skin and hydrate the deeper layers of your complexion.
Price point: £14
Who is it for? Anyone looking to hydrate and nourish the skin while getting value for money.
Products: The Olay Complete range includes a moisturiser, a lightweight SPF lotion, a day cream for sensitive skin, and a moisturiser with SPF.
Where to buy: Boots
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Olay What is it? The product that put Olay on the map, the Beauty Fluid is a lightweight lotion designed to be used on your face and body. It locks moisture in, can be used as a primer, and leaves skin feeling soft.
Price point: £6.50
Who is it for? All skin types
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget
