We were so excited when Milk Makeup – the coveted US cosmetics brand – arrived in the UK via Cult Beauty at the start of last year.
READ NEXT: What’s all the fuss about clean beauty?
For the past couple of weeks, we’ve been shining a light on brands that represent and align with what we stand for at mamabella – brands that offer great products at low prices; brands which champion inclusivity and diversity; clean, sustainable and ethical beauty brands, and brands that are challenging the beauty industry hierarchy.
We’ve previously taken a look at The Ordinary and Carbon Theory, both affordable but science-led skincare brands offering fantastic products. Elsewhere, we’ve taken a look at makeup brands e.l.f, Revolution, NYX, Benefit and Sleek MakeUP. You can read them all on our Brand Spotlight page.
Founded by husband and wife duo Mazdack Rassi and Zanna Roberts Rassi, this vegan brand was created in Milk Studios in New York. The brand gained a lot of attention when it released a cannabis oil-infused mascara – the ingredient was included as a lash conditioner – which kickstarted the KUSH range. This was before the recent CBD trend took hold. This range now features cannabis oil across its line.
READ NEXT: What is CBD?
£20.50 | Buy now from Cult Beauty
Why we love it: We don’t know about you but we definitely don’t get enough sleep. Whether it’s Netflix or the kids keeping you up, this little pot of goodness has been coined ‘sleep in a stick’ and we now know why. The cooling gel formula contains caffeine which is great for brightening your eyes and getting rid of puffiness. After gliding this stick on your skin, the moisture will be locked in and you can expect to see an energised and refreshed glow about your eye area. You can read more about why caffeine works so well in our guide to the acids in your skincare.
£20.50 | Buy now from Cult Beauty
Why we love it: Hands up if you’ve ever used lipstick as blush? We’ve all been there! So kudos to Milk Makeup for creating a product that is actually designed to suit both your lips and cheeks. Use it to bring your cheeks alive and then use the same stick to add a pop of colour to your lips. The beauty of this, excuse the pun, is that this also means you get the same colour and tone. This Lip + Cheek stick contains avocado oil, mango butter and peach nectar, and has a beautifully soft texture. You can read more about it in our Best multi-purpose makeup guide.
£10.25 | Buy now from Cult Beauty
Why we love it: Priced fairly for a cult-favourite mascara, in our opinion, Milk’s KUSH mascara contains cannabis oil for lash conditioning. This might make you uneasy at first but it’s all plant-based so entirely natural and you can read more about the benefits of cannabis oil, or CBD, in our What is CBD guide. This mascara secures thickness, volume and hydration – all in one – and don’t even get us started on length. Grow your lashes in a defined and clump-free manner and layer on the mascara to make them more voluminous and intense.
FURTHER READING: Best mascara
£35 | Buy now from Cult Beauty
Why we love it: One of co-founder Zanna Roberts Rassi’s must-have products that reportedly gets her through fashion weeks, this moisturiser is unlike many others. It contains four vegan milks (oat, desert, fig and argan), as well as ingredients such as kalahari melon, baobab, jojoba and aloe vera. It also contains shea butter so that’s quite the cocktail to keep the skin soft, smooth and soothed. Grapeseed oil additionally helps lock in the moisture and provide antioxidant protection – it’s a super cream that hydrates, nourishes and replenishes the skin and then some.
FURTHER READING: Best moisturiser
£15 | Buy now from Cult Beauty
Why we love it: Another one of Zanna’s holy-grail go-tos is the KUSH Lip Glaze. Milk Makeup’s lip treatment contains hemp-derived cannabis oil for maximum hydration. Other ingredients include shea, cocoa and mango butters which are instantly absorbed into the skin and jojoba and olive oils to protect your lips against the environment. It’s got a slightly odd metal applicator, which takes some time getting used to, but this helps cool and refresh the skin on your lips and we now love how it feels.
Amira Arasteh is a freelance journalist and content creator. Find her making sense of beauty trends, tips and topics – when she’s not stuffing her face with the best food in London or travelling the globe