MAC British Sign Language appointments for deaf people

MAC launches virtual British Sign Language makeup services for deaf beauty fans

3rd June 2024 | Author: Victoria Woollaston-Webber

MAC Cosmetics’ new British Sign Language (BSL) appointments are the first of their kind in the UK


MAC Cosmetics has long been an advocate for inclusivity and diversity and its latest initiative extends this mission further, with the launch of British Sign Language (BSL) makeup appointments.

The service is the first of its kind in the UK and lets deaf people book free, 45-minute one-to-one virtual sessions with a MAC makeup artist, accompanied by a British Sign Language (BSL) interpreter.

Later this year, the service will expand to MAC’s Carnaby Street flagship store, allowing for in-person makeup services with a BSL interpreter joining the appointment virtually.

The initiative is in collaboration with Sorenson Communications, a language service provider specialising in interpreting and captioning solutions. It joins MAC’s growing list of makeup services, which include free and paid for, one-to-one virtual appointments, as well as in-store appointments.

These appointments are all with trained MAC makeup artists, last 30 or 60 minutes and allow you to get guided tutorials, or expert answers on all things makeup.

Free MAC Makeup appointmentsMAC Cosmetics

“We are thrilled to partner with MAC Cosmetics on this pioneering initiative, which represents a significant milestone in our mission to enhance connectivity and accessibility,” said Jorge Rodriguez, CEO of Sorenson Communications. “This collaboration highlights our dedication to inclusion and accessibility, setting a new standard for service in the beauty industry.”

Ipek Ersavas, VP/GM M·A·C UK&I added: “Our mission to bring makeup and artistry to all remains at our core and we look forward to continue pushing boundaries in this space.”

Such is MAC’s commitment to this mission, inclusivity has been a core value since the brand launched in 1984. It is also part of a wider movement in making beauty more accessible for all ages, races and genders – a mission we’re very passionate about at mamabella.

Holland & Barrett recently developed the first agreed British Sign Language resources for women going through menopause.

Created with My Menopause Centre, BID Services, a UK-based charity specialising in enabling and empowering people with sensory impairments, and the D/deaf community, the service helps women to “better understand the menopause, symptoms and treatment options, as well as communicate even more effectively with their healthcare providers”.

L’Oréal, Lancôme’s parent company, recently announced its HAPTA device: a handheld, smart makeup applicator designed for users with limited hand and arm mobility. It uses technology similar to Verily utensils, which help stabilise and level cutlery for people with limited mobility.

HAPTA lipstick applicator for limited mobilityL'Oreal USA

The device has built-in motion controls and magnetic attachments, providing a range of motion and customised settings for steady lipstick application.

Elsewhere, GUIDE Beauty is inspired by and designed for people with Parkinson’s Disease. It offers tools that improve makeup application for users with hand tremors and other mobility issues and was founded by makeup artist and beauty educator Terri Bryant, who herself has Parkinson’s Disease.

GUIDE Beauty’s product range includes the Lash Wrap mascara, Brow Moment eyebrow product, and Guide Eyeliner Duo, all designed to help users apply makeup with ease and precision.

You can read more about these brands in our guide to the companies making makeup and skincare more inclusive here.

These efforts by MAC Cosmetics, L’Oréal, GUIDE Beauty and more demonstrate a significant shift in the beauty industry towards greater inclusivity and accessibility, ensuring that beauty products and services are available to everyone, regardless of their physical abilities or gender identity.


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