LOreal Perso personalised skincare machine

L’Oreal Perso’s smart machine that uses AI to create your perfect lipstick is coming ‘early 2021’

4th November 2020 | Author: Victoria Woollaston-Webber

At the start of the 2020, long before Covid was even really a thing in the West and tech and trade show were allowed to run, L’Oréal took the covers off its AI-powered, at-home personalised beauty device – the L’Oreal Perso.

Developed by L’Oreal’s Technology Incubator, and revealed at the annual Consumer Electronics Show in Las Vegas in January, the L’Oreal Perso is a 6.5-inch machine that works with an app which uses AI to analyse your skin tone and colouring.

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There is a skincare version, which uses your location to determine if there are any environmental conditions, such as temperature, pollen and humidity, that could influence the state of your skin.

From there, you enter your personal skincare concerns into the app, such as dark spots or uneven tone; tell the app what types of cream and serum textures you prefer and the L’Oreal Perso will create a highly-personalised blend of ingredients in a single, portioned dose.

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What’s more, because the Perso app is powered by machine learning, it gradually learns about your skin and its needs to add further accuracy to the blends while telling you which products are, and are not, working.

At the launch, L’Oreal also teased a makeup range that would be able to create a perfect custom blend foundation and lipstick, and now it looks like the latter isn’t that far off being released.

Loreal Perso cartridges how they work

According to the head of L’Oréal’s Technology Incubator, Guive Balooch, the first 2021 L’Oreal Perso launch will be a slimmer version of the skincare model, designed to create a personalised lipstick based on your skin tone or the occasion.

“L’Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalised technology directly into the hands of our consumers,” said Guive Balooch, Head of L’Oréal’s Technology Incubator.

“We know customisation relies on information about your unique skin and personal preferences as well as your environment; this technology accounts for that. Perso uses AI to optimise the formulas and actually gets smarter as you use it.”

How the L’Oreal Perso works

  1. Skin analysis: Once a user has taken a photo of their face, they upload it to the Perso app. This app uses L’Oréal-owned ModiFace technology and AI to analyse their overall skin condition, recording the appearance and spread of wrinkles, fine lines, dark spots, and pore visibility.
  2. Environmental analysis: Perso then uses geo-location data to check local environmental conditions that could have an impact on the user’s skin, including weather, temperature, pollen, UV index, and humidity.
  3. Product preference: After the AI analysis is complete, the user has the option to manually tell the app what skincare concerns they want to focus on as well as their preferred texture and hydration-level to add even more customisation.
  4. Customised skincare: Using all of this data and the user’s preferences, the L’Oreal Perso mixes and dispenses a single dose of personalised skincare, and adjusts its formula based on whether you’re using it in the morning or afternoon.

The future of beauty tech?

The launch of L’Oreal Perso’s personalised lipstick system is just the start of what L’Oreal has planned for its range. The Perso is also capable of creating custom formulas for foundation.

Perso will be released in partnership with a leading L’Oréal skincare brand in 2021 and while a price hasn’t been announced, we’d expect it to be well into the hundreds.  This is based on the fact there are other, similar products already on sale that retail in excess of £200.

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The £350 HyLab from Romy, for instance, does an almost identical job to L’Oreal Perso’s, offering personalised skincare products via an app.

Elsewhere, the €259 (£220) HiMirror is a smart mirror that uses AI to analyse your skin and plot changes over time.

When paired with the HiSkin analyser and app, the system can reveal which skincare products are actually making a difference, whether your skin is dehydrated and any pigmentation changes.

The mirror additionally has five lighting options, and virtual makeup studio and it doubles up as a screen so you can watch makeup tutorials and more.

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