L’Oréal has taken the covers off its AI-powered, at-home personalised skincare device – the L’Oreal Perso.
Developed by L’Oreal’s Technology Incubator, and revealed at the annual Consumer Electronics Show in Las Vegas, the L’Oreal Perso is a 6.5-inch machine that works with an app which uses AI to analyse your skin.
It then uses your location to determine if there are any environmental conditions, such as temperature, pollen and humidity, that could influence the state of your skin.
From there, you can enter your personal skincare concerns into the app, such as dark spots or uneven tone; tell the app what types of cream and serum textures you prefer and the L’Oreal Perso will create a highly-personalised blend of ingredients in a single, portioned dose.
What’s more, because the Perso app is powered by machine learning, it gradually learns about your skin and its needs to add further accuracy to the blends while telling you which products are, and are not, working.
“L’Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalised technology directly into the hands of our consumers,” said Guive Balooch, Head of L’Oréal’s Technology Incubator. “We know customisation relies on information about your unique skin and personal preferences as well as your environment; this technology accounts for that. Perso uses AI to optimise the formulas and actually gets smarter as you use it.”
The launch of L’Oreal Perso’s personalised skincare system is just the start of what L’Oreal has planned for its range. The Perso is also capable of creating custom formulas for lipstick and foundation.
These future makeup offerings will also be able to use real-time trend information and colour-matching technology and a user would be able to design a lipstick shade to match their outfit or skin tone exactly.
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Perso will be released in partnership with a leading L’Oréal skincare brand in 2021 and while a price hasn’t been announced, we’d expect it to be well into the hundreds. This is based on the fact there are other, similar products already on sale that retail in excess of £200.
The £350 HyLab from Romy, for instance, does an almost identical job to L’Oreal Perso’s, offering personalised skincare products via an app.
Elsewhere, the €259 (£220) HiMirror is a smart mirror that uses AI to analyse your skin and plot changes over time. When paired with the HiSkin analyser and app, the system can reveal which skincare products are actually making a difference, whether your skin is dehydrated and any pigmentation changes. The mirror additionally has five lighting options, and virtual makeup studio and it doubles up as a screen so you can watch makeup tutorials and more.
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget