Jowls what causes jowls and how to get rid of jowls naturally

What causes jowls, how to prevent them and how to get rid of jowls naturally

12th May 2024 | Author: Victoria Woollaston-Webber

Jowls on the face are a normal sign of ageing but that doesn’t mean they can’t leave you feeling down and self-conscious. In this guide we explain how to get rid of jowls naturally or with treatments such as jowls botox, filler or jowl lift


As if fine lines and wrinkles weren’t enough, as we age, the widespread sagging of our skin can also lead to us developing jowls – flaps of skin that hang from our jawline that can change the shape of our face and add years to our appearance.

It happens to the best of us – and it’s one of the many privileges of getting older – but it can cause problems with self-esteem, as well as change how you do your makeup or what skincare you need.

In this guide, we explain everything you need to know about jowls – from what causes jowls to how to get rid of them naturally, jowls treatments and even how to prevent jowls from appearing in the first place.

And if you’re approaching 50, or are in your 50s and above, we recently created a hub dedicated to explaining and treating all the skincare woes that appears in our fifth decade. Check out our over 50s beauty hub to learn more.


What are jowls on the face?

Jowls occur when the skin around the jawline begins to lose its elasticity and firmness and gravity pulls it down. This creates a droopy effect that can extend from the side of the mouth down to the chin and jaw.

As the skin sags and hangs down, it’s harder to see your jawbone and gives the face an all-round softer, rounded appearance.

Jowls are a completely normal and natural part of ageing but they can make the face look tired or drawn.

The severity of your jowls can then vary based on a number of factors including your genetics – if you parents have jowls, chances are you’ll get them – skin type, and environmental and lifestyle reasons.


What causes jowls?

Jowls before and afterShutterstock

As we get older, our skin produces less collagen and elastin. In fact, this decline starts in our mid-20s so it’s very possible to get jowls in your 20s or 30s. It’s not just reserve of 50s+ skin.

Collagen and elastin are considered to be the “scaffolding” of skin and are what gives it structure and firmness. Without this scaffolding, and because of gravity, our skin droops and sags.

This happens to skin everywhere; it’s why eyelids start to droop and you experience boob drop,  but it’s particularly noticeable around the jawline.

The redistribution and loss of facial fat at the same time then compounds this issue, adding more weight to the skin that is already struggling to hold on tight.

Beyond ageing, lifestyle factors such as sun exposure, smoking, poor diet and even stress can accelerate these processes, speeding up how fast the jowls appear and how pronounced they are.


How to get rid of jowls

In this section we explain how to get rid of jowls naturally, as well as some of the available jowls treatments – from botox to fillers.

Before you make any changes to your skin and face, it’s worth speaking with an expert and if you’re going to turn to surgery or similar, make sure you do your research to find a reputable aesthetician or surgeon.


How to get rid of jowls naturally

As you may imagine, getting rid of jowls naturally isn’t as immediate or impactful as jowls treatments. However, with consistency, these steps can help improve their appearance.

The cheapest way to get rid of jowls naturally is through facial massage and exercises. We go into detail on the different techniques in our guide on how to do facial massage at home but in summary, using very light pressure and long, gentle, rhythmic strokes can increase the flow of a fluid in the body called lymph, and stimulate the production of collagen.

Facial massage reduces toxins in your body and, because the lymph system is part of your body’s immune system, it can help fight the effects of stress and even help with infection and metabolism.

The most important factor with any facial massage, though, is not to pull or tug the skin. A light touch with minimal pressure, coupled with a skincare product to moisten and soften the skin, is key. In how facial massage guide, we also list some tools and gadgets that can help boost its efficacy.

The £184 NuFace Mini Facial Toning Device is expensive but acts as a muscle toner, similar to how Slendertone works on the muscles on your body.

There’s also the Sarah Champan Facialift (£34). This looks like a head scratcher but for your face.

However, you don’t have to spend money. Your hand will work just as well.

Elsewhere, using firming creams alongside facial massage can also help get rid of jowls naturally. Look for creams that contain ingredients like retinol and peptides to help improve skin elasticity. Any cream will help but you can also buy neck creams and similar that are dedicated to helping sagging jaws, turkey neck and crepey chest.

The best face oils can also help because they also hydrate the skin and leave it looking more plump and youthful generally.

FURTHER READING: The science of face oilGua Sha: How to use the skincare stones and Chinese massage tools taking over the web


Jowls botox

Jowls botoxShutterst

Botox injections can be an effective treatment for jowls by relaxing the muscles around the jawline, which can help lift and tighten the area. This procedure needs to be performed by a qualified professional and will only temporarily reduce the appearance of jowls, with results typically lasting several months.


Jowls filler

Using dermal fillers is another popular method for getting rid of jowls. Fillers can help add volume to the skin around the jawline, creating a smoother, more lifted appearance and counteract the droop. This treatment in particular helps with the loss of facial fat and collagen.

As a result you can use botox and filler together to tighten the skin and add volume.


Jowl lift

If you’re after a more permanent solutions, you could opt for a surgical jowl lift. It’s the most invasive option, as well as the most expensive, ranging from £5,000-£12,000 depending on where you have it done. Recovery time is also much longer, but so too are the effects. Not to mention the impact is immediate.

A jowl lift, or lower facelift, involves removing excess skin and tightening the remaining skin around the jawline.

It’s the most invasive option but offers long-lasting results for those looking for significant improvements.

FURTHER READING: Turkey neck: What causes it and how to get rid of turkey neck without surgery at home


How to prevent jowls

What causes turkey neck and does losing weight helpShutterstock

It’s not possible to prevent jowls from ever appearing. They’re a natural sign of ageing and happens to everyone. Especially if yours are caused by genetics.

However, you can prevent jowls for years or even decades, delay their appearance or reduce their severity by doing as many of the following as possible:

  • Start facial massage while you’re younger and be consistent
  • Using firming creams and oils earlier than you may think – as mentioned above jowls can appear in your 20s so it’s never too early to use anti-ageing creams
  • Protect your skin from the sun by using sunscreen as often as possible. If you’re not sure what SPF you need, check out our guide here.
  • Eat a diet rich in antioxidants – you can learn more in our skin food guide
  • Stay hydrated – increasing your water intake has lots of benefits to your skin, body and organs
  • Avoid smoking
  • Limit alcohol consumption
  • Take collagen supplements for sagging skin – the science behind collagen supplements is a little mixed but if you can afford them and want to give them a go, they may help you.

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