The full collection is now available online, at Boots.com. A limited range launches in selected stores at the end of the month and the full collection will then arrive in all 80 Boots beauty counters in April.
And to celebrate the launch, Boots is giving away a free Huda Beauty Demi Matte Cream Lipstick in the nude Day Slayer shade with every two qualifying purchases from the Huda range. To qualify, you need to add two products to your basket, plus the lipstick in the shade “Day Slayer” and the discount will be automatically applied when you go to your basket.
This deal only applies while stocks last and Boots explains: “We’re expecting high demand, so get in there quick and remember it’s only one lipstick per transaction.”
Huda Beauty – the premium cosmetics brand owned by makeup mogul Huda Kattan – is a hugely popular brand loved by celebrities and beauty influencers. Huda’s New Nude eyeshadow palette is the best palette we’ve ever used and you can read why on our list of the best eyeshadow palettes.
Makeup artist Huda began as a blogger and YouTuber in 2010 before launching her self-titled cosmetic line in 2013. The line began with a collection of false eyelashes released through Sephora and has since gone on to become one of the world’s fastest-growing beauty brand.
It’s been available from Cult Beauty and Feelunique for some time, as well as the Huda Beauty website, but the launch into Boots stores not only brings the brand to the high street, it also means you will be able to earn Advantage Card points with every purchase. At the time of writing, Boots was offering four advantage card points for every £1 spent.
Boots has had a transformative year as it’s gone hard on its plans to “reinvent beauty on the high street”. As part of the Huda Beauty announcement, Boots said it is launching revamped beauty halls across 60 more stores across the UK from Spring, in addition to the 29 stores that were refitted with new beauty halls in 2019.
Last year Boots launched a total of 36 new brands, including Fenty Beauty, Florence by Mills, Morphe and The Ordinary – the latter being a particular, affordable favourite at mamabella. Elsewhere, this year will see the Boots Beauty Crew grow to 1,000 specialists, offering customers advice across all stocked brands.
And speaking of The Ordinary, Boots recently launched a new ingredient-led skincare collection that features product sold by what’s in them, rather than giving them a fancy marketing name.
This new Ingredients collection features eight products, from a hyaluronic moisturiser, a salicylic acid serum, gycolic acid toner and more. They’re also incredibly cheap, starting at just £7.50.
Victoria is founder and editor-in-chief of mamabella, freelance journalist and a Mum of one. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget