Emma Osborne MUA natural makeup tutoriala

Glam is out, minimal makeup is in: Celeb MUA Emma Osborne reveals how to nail this year’s big beauty trend

16th June 2024 | Author: Victoria Woollaston-Webber

We’re all about celebrating natural beauty here at mamabella and no-makeup, makeup is our go-to look, albeit because we rarely have time to spend on long, complicated makeup routines, nor can we afford all the lotions and potions.

Thankfully, according to celebrity makeup artist Emma Osborne, minimal makeup is this year’s big beauty trend and we’re here for it. Who knew “Mum makeup” would be so en vogue?

During her 15-year career, Emma’s attention to detail to enhance natural beauty has seen her work with Rita Ora, having created her looks for more than six years, and more recently she’s worked with Chrissy Teigen, Emma Watson, Anne Marie and Nicole Scherzinger.

Of course, there’s a bit more to the minimal makeup look than just swiping on a bit of tinted moisturiser, but that doesn’t mean it has to take ages either and, in the latest in our Ask the MUA series, Emma has taken mamabella through her step-by-step guide on how to nail that natural glow.


Minimal makeup: How to do natural makeup 

Emma says the key to achieving the perfect natural makeup is not to wear too much, choose the correct tools and get the pigments right to guarantee flawless skin. She also says matte primers are in and illuminating primers are out when looking for a radiant finish.

1. Prep your skin

how to do natural makeupEmma Osborne

Building on the advice our resident makeup artist, Victoria Howe, gave in our how to get flawless skin explainer, Emma says prepping your skin with a matte primer – not an illuminating one –  is key because you’ll want to create the perfect canvas for this naturally radiant look.

You don’t need powder for the minimal makeup look, so you’ll need something else to prevent shine and oil. Emma recommends the £24 Bobbi Brown Primer Plus Mattifier or the £29 NARS Pore & Shine Controller.  We’re also big fans of £7.99 Sleek MakeUP’sMattifying Primer, which is much cheaper if you’re on a budget.

2. Apply concealer

Apply concealer to under eyesEmma Osborne

If you’re looking for the best way to get rid of dark circles under your eyes, you need to invest in the best concealer you can get your hands on. Choose a highly pigmented concealer – the right formula will disguise under-eye bags and work with your skin type.

EX1 Cosmetics Delete Fluide Concealer (£10.50) is suitable for very fair right up to deep tan skin – 13 tones in total –and because its formula contains 25% pure pigments, it’s one of the highest coverage concealers on the market. It has amazing yellow and gold pigments which are buildable and allow the skin to look like skin.

Emma recommends dabbing seven dots under each eye starting from the inner corner of the eye working outwards. Don’t use too much because it will collect in the creases of the lower eyelids.

You can read more in our how to get rid of dark circles and how to apply concealer to mature skin explainers.

3. Choose the right concealer brush

Choose the best makeup brushEmma Osborne

According to Emma, a soft, short brush lets you blend out your concealer naturally.

The £25 No 12 Brush by NARS is a favourite of Emma’s and is in every bag she uses because it has rounded, fluffy bristles as opposed to the stiff, flat concealer brushes that have become common. A cheaper alternative is Zoeva’s 142 Concealer and Buffer Brush, which is just £10.

Blend the concealer outwards.

4. Finish with a sponge

Use a sponge to blend concealerEmma Osborne

Using a sponge can really help diffuse the product and work it into the skin so it blends seamlessly. Emma recommends choosing a latex-free sponge because they effectively avoid product absorption and keep a maximum colour payoff while providing a smooth, airbrush effect.

Lagure Beauty Sponges blend well (and are cheaper than Beauty Blenders) but they must be kept clean. Read more about how to clean beauty blenders here.

5. Choose the right foundation

EX1 Inviswear foundationEX1

Emma advises that to achieve a natural, minimal makeup look, you must always use a creamy hydrating foundation which will work in synergy with your skin.

She recommends the EX1 Invisiwear Liquid Foundation because, like its concealer, it has yellow and gold pigments that help reflect your natural complexion which in turn give natural warmth and glow to the skin.

READ NEXT: How to find a perfect foundation match

“All too often I see people getting this wrong,’ Emma says. “EX1 Cosmetics features an encapsulated pigment technology to prevent the formula from oxidation when it comes into contact with the skin’s natural oils – so you don’t get the chalky, dry look.”

6. Apply the foundation

Blend foundation outwardsEmma Osborne

Dab foundation on the centre of your face and blend outwards, making sure the amount of product doesn’t build up around the hairline creating a heavy look. Emma explains that keeping it light and natural will give the illusion of dewy healthy-looking skin.

The kind of foundation brush you use completely changes the finish you get, she continues, and her recommendation is the Real Technique  Expert Face Brush which allows you to apply liquid foundation with the full coverage of a paddle brush while getting the blending abilities of an airbrush.

We have more recommendations in our best makeup brushes list.


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