In April, GHD launched its Upbeat Collection – a selection of hair dryers and straighteners in a range of new colours, inspired by the pastel colours of Spring and Summer – and it’s now followed this up with its Pink Collection.
The first range, dubbed Upbeat Collection, features six new models – a redesigned version of the Platinum Plus with a matching carry case, available in “cobalt blue”; two new GHD Gold models in “neo-mint” and “moon-silver”, and an additional GHD Helios in the “neo-mint” colour as the styler.
The Gold styler costs £149, the Helios is £159 and the Platinum Plus is £189. You can also get each of these models personalised, for no extra charge.
The second, latest range is called the Pink Collection for which GHD has partnered with the Breast Cancer Now charity.
The pink version of each have powder pink shells and while the straighteners have black detailing, the pink GHD Helios comes with a blue/grey filter and accents.
All three models additionally have the words “Take Control Now” printed on the side, as a nod to the breast cancer awareness charity and to encourage people to check their boobs.
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As part of this collaboration, GHD is donating £10 from the sale of every pink GHD Platinum Plus, pink Helios and pink Gold styler, to breast cancer charities across the globe. Like with the Upbeat Collection, can also personalise the three hair stylers for free.
The GHD Helios already comes in a range of colours, including white and rose gold, blue and silver, black and silver (similar to the GHD Air) and red and gold. The standard Platinum Plus styler is sold in either black or white, but can additionally be bought in rose gold or scarlet red, as part of a deluxe gift set.
“Discover the new summer hair heroes for a season of free-spirited beauty; introducing the limited-edition GHD Upbeat Collection,” explains the British hair giants. “Featuring the GHD platinum Plus, GHD Gold and the new GHD Helios hair dryer, in vibrant, futuristic limited-edition hues, show your true colours this season and set new summer hair goals.”
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For previous summer events, GHD has released multi-coloured “Festival” models as well as a version covered in flowers. This year, the range doesn’t have the festival branding – likely because coronavirus has put paid to most of our summer plans.
We’re huge fans of both the Helios and Platinum Plus styler – you can read more in our GHD Helios review and our GHD Platinum Plus review – and despite being pricey pieces of kit, they’re worth the investment in our opinion. GHD products typically last for years so you won’t need to replace them as quickly as you may do with cheaper, less well-built models. Our hair is also in the best condition it’s been in a decade, which we lay partly at the feet of these products.
If you’re not interested in these new colours but are looking to upgrade or replace your existing styling tools with GHD models, check out GHD sale page. We update it regularly with new discounts on deals to help you get your hands on cheap GHDs (well, cheaper!).
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget