Fenty Hair UK launch price and products

Fenty Hair UK: Rihanna launches her new inclusive haircare line

13th June 2024 | Author: Victoria Woollaston-Webber

The Fenty Hair UK range is set to launch on 13 June. Here’s everything we know so far 


As if owning a fully inclusive makeup range and gender-neutral skincare line weren’t enough, Rihanna has now launched a haircare collection called Fenty Hair.

The rumours about a Rihanna hair line back in 2023 when her company – trading under the name Roraj Trade LLC – filed a trademark application for the phrase “Fenty Hair” with the United States Patent and Trademark Office.

Rihanna didn’t officially confirm these rumours until mid-June, when she launched her Fenty Hair teaser site and now the products have officially gone on sale.

Keep reading to learn more about what the collection includes and how the products work. Alternatively, click the button below to explore the collection yourself.

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Fenty Hair UK

Rihannas new hair care rangeFenty

The Fenty Hair collection includes:

  • The Comeback Kid Instant Damage Repair Treatment Bond Builder: £34
  • The Rich One Moisture Repair Shampoo: £29
  • The Rich One Moisture Repair Conditioner: £29
  • The Richer One Moisture Repair Deep Conditioner: £29
  • The Protective Type 5-in-1 Heat Protectant Styler: £29
  • The Homecurl Curl Defining Cream: £29
  • The Gelly Type Strong Hold Gel: £27
  • The Controlling Type Hair-Thickening Edge Control: £22
  • The Side Stick 3-in-1 Edge Styling Tool: £15

You can also but Fenty Hair in bundles for a discount. What’s more, at the time of launch these bundles have an additional 10% off but we’re not sure how long this deal will last.

  • Moisture Repair the Maintenance Crew Full-Size Bundle: £121
  • Deep Moisture Repair the Maintenance Crew Full-Size Bundle: £121

Which Fenty Hair products do I need?

Fenty Hair has been designed for all hair types – click here if you’re not sure what hair type you have – and they tackle a range of hair concerns.

The Comeback Kid 

Suitable for all hair types and textures

This prodcut looks to be similar to the K18 hair treatment in that it’s a deep treatment that mends the hair, rather than just masking or smoothing over the cracks. It’s designed to prevent the damaged bonds that cause split ends, prevent future breakage, and instantly strengthen hair.

It’s powered by Fenty Hair’s Replenicore-5 and bond-building technology, which penetrate deep into the hair cortex to repair damaged keratin structures and strengthen strands.

The treatment hydrates, smooths, detangles, and conditions dry, damaged hair, making it softer and more resilient. It can be used as a leave-in or rinse-out treatment, depending on what your hair needs.

The product also plumps strands for thicker-looking hair and reduces frizz, improving overall shine and manageability.

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The Rich One Moisture Repair Shampoo

Fenty Hair The Rich One ShampooFenty Hair

Suitable for all hair types and textures

The Rich One Moisture Repair Shampoo is a hydrating and reparative formula designed to gently cleanse all hair types.

It has the proprietary Replenicore-5 complex, which promises to repair split ends and reduce breakage. It then hydrates, detangles, smooths frizz, and leaves hair feeling softer.

The shampoo doesn’t contain any sulfates, silicones, and colour-safe and it smells like yuzu, golden amber, florals, coconut, vanilla, and sandalwood.

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The Rich One Moisture Repair Conditioner

Fenty Hair The Rich OneFenty Hair

Suitable for all hair types and textures

The Rich One Moisture Repair Conditioner is a hydrating conditioner that softens hair, helps with breakage, and repairs split ends without weighing it down.

It provides heat protection, adds shine, smooths, detangles, and controls frizz and is powered by Replenicore-5 – a proprietary complex that strengthens, hydrates, and protects hair, ensuring it feels softer.

If your hair is particularly dry, damaged or curly then you might need more intense moisture from The Richer One Moisture Repair Deep Conditioner.

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The Richer One Moisture Repair Deep Conditioner

Fenty Hair The Richer OneFenty Ha

Suitable for all hair types and textures – especially dry, curly, natural and damaged hair

This ultra-hydrating deep conditioner provides maximum hydration. It nourishes, repairs damage, strengthens, smooths, and detangles hair. It has the same Replenicore-5 complex seen across the Fenty Hair range, with the addition of green coconut water known for lightweight hydration.

It suits all hair types but is best for people with high-porosity or very dry, damaged hair. As a result it can also be used as a regular conditioner or a hair mask.

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The Homecurl Curl-Defining Cream

Fenty Hair The HomecurlFenty Hair

For curly, coily and natural hair

This curl-defining cream provides “soft, touchable curls with the hold of a gel,” offering the best of both worlds for curly hair.

It’s silicone-free, and vegan, and shapes, defines, and enhances curls, while helping to hold and hydrate. It also helps repairs split ends, and protects against frizz.

Powered by Replenicore-5, the cream also contains wild mango butter, known for its deep moisturising and conditioning properties.

The Homecurl Curl Defining Cream can be applied to clean, damp hair by dividing it into sections and raking through from root to ends. It can also be used on dry hair and reapplied to refresh styles.

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The Protective Type 5-in-1 Heat Protectant Styler

Fenty Hair The Protective TypeFenty Hair

This multi-benefit cream offers heat protection up to 232°C while hydrating, smoothing, detangling, and controlling frizz.

It’s silicone-free and powered by Replenicore-5 which helps repair split ends and reduces breakage.

The Protective Type also contains moringa oil and cranberry oil, which are high in antioxidants, vitamins, and fatty acids to moisturise and smooth hair.

To use, apply to clean, damp hair from root to ends before heat styling. This cream can also be used on dry hair, though it is recommended to apply to damp hair.

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Gelly Type Strong Hold Gel

Fenty Hair The Gelly TypeFenty Hair

The Gelly Type Strong Hold Gel promises all-day strong hold for sleek ponytails, slick-backs, up-dos, and top knots. It adds shine, controls frizz, smooths hair, and repairs split ends.

The gel is silicone-free and is powered by Replenicore-5, a proprietary complex that repairs, strengthens, hydrates, and protects hair.

The formula also includes bamboo sap water.

To use, apply a coin-sized amount evenly to damp hair. You can also use it on dry hair but it performs best on damp hair.

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The Controlling Type Hair-Thickening Edge Control

Fenty Hair The Controlling Typemamabella | mamabella

The Controlling Type Hair-Thickening Edge Control is high-hold edge gel that smooths, locks, and thickens edges while protecting and repairing hair.

It provides hold, smooths, strengthens, and nourishes hair and features the proprietary Replenicore-5 complex that repairs split ends and reduces breakage.

Botanical extracts like larchwood and red clover flower fortify and support the hair, and the gel is applied to the hairline and smoothed with an edge styling tool.

It is also effective for taming flyaways and stray hairs.

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The Side Stick 3-in-1 Edge Styling Tool

Fenty Hair Brush styling stickFenty Hair

The Side Stick 3-in-1 Edge Styling Tool is designed for combing, brushing, laying edges, and precise parting. It has a brush end that smooths, swoops, and shapes hairs, a comb end for separating hairs, and a pointed tip for parting and intricate edge designs.

All with vegan bristles and an ergonomic handle for ease of use.

For best results, Fenty Hair recommends using it with The Controlling Type Hair-Thickening Edge Control Gel.

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Why has Rihanna launched Fenty Hair?

In her Fenty Hair announcement video, Rihanna explains: “Hair has always been very personal to me. It’s an outlet of self expression and creativity. I feel like it’s also been markers of my evolution and growth over the years, both as an artist and as a person.

“Launching Fenty Hair was something I was really really passionate about. I wanted to create a lineup of products that were easy to use and included repair in every step. I also needed products that could keep up with me and fit into my lifestyle, which we all know is crazy!”

The Fenty BrandsFenty

The patent application suggested the collection would covers a broad range of products, and the teaser video and site confirmed this. It shows people with curls, braids, and straight hair. It shows people with short and long styles and on the Fenty Hair page, Rihanna writes: “For all – truly. From my curly people, to those who love protective styles, to those with straight or wavy hair, there’s something for you.”

This is hardly surprising, given her history of championing inclusivity and diversity, and we’re expecting Fenty Hair to offer something for all hair types, especially natural hair.

We’ve ordered the Fenty Hair bundle and will update this page once we’ve had time to test the range. In the meantime, click here to read everything you need to know about Fenty Skin and head to our best inclusive beauty brands page to learn more about Fenty Beauty.


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