Cleanlogic bath

Cleanlogic puts Braille on its packaging to help visually impaired people buy skincare

16th March 2021 | Author: Victoria Woollaston-Webber

When Pharrell Williams launched his Humanrace skincare collection, the packaging included a feature that seemed so simple, yet is still so incredibly rare in beauty circles – the names of the products were printed on the top in Braille.

Braille is a writing system that uses raised dots to represent letters of the alphabet. People with visual impairments run their fingers over the top of these dots to read what they say, so they know what has been written.

This is a common feature on drug packaging, for example, so people know they’re taking paracetamol rather than ibuprofen or similar. Yet it’s not often included in beauty and skincare lines.

Cleanlogic is a US brand looking to change this. Inspired by his mother who lost her sight as a child, the company’s founder Isaac Shapiro set up Brands with Braille. Cleanlogic, as well other brands within the IMS Trading group of which Shapiro is director, adds functional Braille on its packaging where possible, “to help blind and visually impaired individuals lead a more independent life”.

A portion of all Cleanlogic’s sales then goes to visually impaired charities.

FURTHER READING: From Fenty Beauty to Thrive Causmetics, here are the makeup and skincare brands making beauty more inclusive

Google Lookout appGoogle

This was recently made easier when the brand switched to all-paper packaging (made with 100% tree-free paper and soy-based ink) making it possible to print braille on every item. The brand also partnered with the American Foundation for the Blind to make sure the Braille was accurate.

In addition to being inclusive, Cleanlogic is also sustainable. In 2018, it launched a line of certified organic cotton exfoliators, which are the only bath and body accessory to be Control Union Certified, and all Cleanlogic products are free from dyes and use soy-based foam.

FURTHER READING: Vegan beauty products: The best affordable vegan makeup and skincare brands in the UK

“At Cleanlogic we believe in doing the right thing, and that means taking care of more than just your skin,” the company explains. “We believe taking care of the environment is critical for a greener and “nice and clean” world. That’s why we are committed to reducing our carbon footprint and developing sustainable products and packaging alternatives.”

Sadly, at the time of writing Cleanlogic isn’t available in the UK. However, the addition of Braille and the push for more inclusive beauty is gaining traction generally. Cleanlogic and Humanrace are joined by L’Occitane, Dr. Jart, and Bioderma in adding Braille to packaging. Procter & Gamble recently launched Herbal Essences bottles that can be differentiated by touch.

There are also apps that help people with visual impairments. Google’s Lookout app, for instance, will use your phone’s camera to “see” objects before its text-to-speech technology reads out what it is.

We’ve recently covered beauty launches from the likes of Ivoree Beauty – a range designed for people with albinism; Guide Beauty, designed for people with Parkinson’s Disease and other mobility issues; plus many more. You can read more about the best inclusive brands here. 

This article originally appeared on our sister site,

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