Clean Girl Makeup Tutorial Easy How To

What is Clean Girl makeup? Find out how to achieve the easy and fresh flawless makeup look

22nd September 2023 | Author: Victoria Woollaston-Webber

The Clean Girl Makeup trend is the simple, quick, and easy makeup look for people short on time or don’t have the patience for full makeup looks

Have you seen those girls who look effortlessly ‘put together,’ with neat hair, casual outfits, and flawless makeup?

TikTok has named this the ‘Clean Girl’ aesthetic and this popular makeup trend uses very few products to create a fresh-faced and clean look with minimal effort.

Continue reading to get our view on the look and discover how to look flawlessly effortless.

What is Clean Girl makeup?

The Clean Girl makeup look gives the impression that you have no makeup on and just naturally have a fresh glow.

As you’d expect, the Clean Girl aesthetic is all about looking clean, so having neat hair and fresh-looking skin is essential.

This look is all about minimal makeup and consists of glowy skin and glossed lips with a neat hair updo.

FURTHER READING: Best sunscreen for face UK

Where did the Clean Girl makeup trend come from?

The current trend of Clean Girl makeup was inspired by Hailey Bieber, and Kendall Jenner’s ‘Model Off Duty’ look.

This off-duty look uses little to no makeup and features tied-back hair. The effortless look is ‘clean and tidy’ with flawless skin and perfectly styled hair.

However, many creators on TikTok have highlighted that the Clean Girl makeup trend was historically worn by women of colour, when the aesthetic centred on minimal makeup, slick-backed hair, and gold hoops.

How to do Clean Girl makeup

Where to put concealer and how to apply concealer like a proGetty Images/iStockphoto

This minimal makeup look can be achieved with very few products.

  1. Slick back your hair: Using a small amount of hair gel, create a slick ponytail. Ideally a low pony because it represents minimal effort.
  2. Skin prep: Looking clean and fresh requires plump and hydrated skin. Use a serum, followed by a moisturiser or primer to prep your skin. Finally finish with SPF and let the products all sink in.
  3. Base: Apply a tinted moisturiser or lightweight foundation to your skin and blend out evenly. Check out our best foundation for mature skin guide for lightweight foundation options. This look is all about natural skin so apply sparingly coverage.
  4. Concealer: Use concealer to brighten under the eyes and cover areas such as spots and blemishes. You can also use concealer to lift the face by applying it under the eyes, chin, and lower corners of the nose.
  5. Brows: Brush up your brows using a clear gel up and out diagonally to naturally lift the face. For the Clean Girl makeup look, brows are meant to look as natural as possible.
  6. Contour:  Apply a small amount of contour to the cheekbones, forehead, and nose to sculpt your face. Less is more.
  7. Blush: Use a small amount of blusher to add a flush to your cheeks.
  8. Mascara: You can then add a clear/brown mascara to enhance your eyes maintaining a natural look.
  9. Lips: Add a clear or tinted gloss to bring the look together.

Clean Girl Makeup tutorials


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What products do you need for Clean Girl Makeup?

Here is a list of different products you could use to create this simple yet effective makeup look

Skin Prep

Purito Deep Sea Water Cream review ingredientsmamabella | mamabella

Purito Deep Sea Water Cream (£15): This cream currently sits on the top of our best moisturiser list because it’s affordable, it’s suitable for dry and oily skin and it’s non-comedogenic. Read our full Purito Deep Sea Water Cream review here.

Isntree Watery Sun Gel (£21): We’ve tried a lot of sunscreens over the years and our favourite by far is the Isntree Watery Sun Gel. This is why it tops our best face sunscreen list.

Clean Girl Makeup: Base

Best tinted moisturiser NARSmamabella

Here is a list of different products you could use to create this natural and clean look:

e.l.f Primer Power Grip (£10): Use a sticky primer to give your skin a glowy finish.

NARS Tinted Moisturiser (£37): This tinted moisturiser is great for a lightweight, radiant base.

NYX Contour Concealer (£8.99): Use to brighten under the eyes and cover any dark spots, or blemishes. Use small amounts to achieve the natural effect.

Clean Girl Makeup: Shaping

Fenty Beauty Match Stix Matte Skin Stick (£18.40): This is subtle enough to a little contour to your cheekbones, forehead, and nose.

Rare Beauty Soft Pinch Liquid Blush (£22): A small amount of this blush gives a natural flushed cheek effect. You can read about why we love it so much in our Rare Beauty UK guide.

Clean Girl Makeup: Eyes

How to do eyebrows from how to shape to how to filliStock

Close-up of female blue eye without make-up. Professional care for face concept. Master making corrects and gives shape previously painted brow with eyebrow brush

ELF Clear Brow and Lash Mascara (£3): This clear gel shapes your eyebrows while the clear mascara, on the other end of the dual-sided product, adds subtle definition to your eyelashes. Brows for the Clean Girl Makeup look are usually brushed upwards and shaped diagonally to give your face a lifted appearance. If they’re really sparse, add a small amount of brow pomade to thicken them up but use sparingly.

Clean Girl Makeup: Lips

Dior Addict Lip Maximiser (£32): It’s expensive but the Dior Addict Lip Maximizer is perfect for the clean girl look because it creates an effortless glossy lip with a tint that brings the whole look together.

Gloss Me Up Juicy Infusion Lip Gloss (£4.99): If you can’t afford the Dior Addict, or simply don’t want it, we also love the Gloss Me Up range from Collection. You can buy it in clear, with a coconut scent, or buy a range of tints and fragrances including watermelon, orange and grape.

Clean Girl Makeup: Hair

The clean girl look also has a specific hairstyle usually slicked back to look neat and fresh.

TRESemme Extra Hold Hair Gel (£14.16): Although this look is called Clean Girl, this is perfect if you don’t have a chance to clean your hair. A slicked-back bun/ponytail with this gel makes you look neat and tidy and fits the Clean Girl aesthetic.

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