Boots recycling scheme

Boots launches recycling scheme: Get £5 for every five items you recycle

24th September 2020 | Author: Victoria Woollaston-Webber

Further proving its commitment to sustainability Boots has launched an in-store recycling scheme designed to help you recycle empty beauty packaging that is typically not possible – or is difficult – to recycle at home.

This covers makeup, toiletries, skincare and more – and you don’t have to have bought the product from Boots!

If saving the planet isn’t enough of an incentive, Boots will award 500 Boots Advantage Card Points for every five products you recycle. This is the equivalent of £5. And you can use the Scan2Recycle app to make it super simple to know what can, and can’t be, recycled.

READ NEXT: Recycle logo quiz: Do you know what the recycling logos on beauty and makeup packaging mean?

The app, and the scheme, launched on 24 September.  Your empty beauty buys will then be sent to the brand’s recycling partner, ReWorked, where they will be turned into packaging for new products.

In particular, anything that can’t be recycled or composted will be used in a material known as Stormboard, a composite wood-style material which has many uses.

This means nothing you recycle through the Boots scheme will go to landfill or incineration.

“We know lots of beauty, health, wellness and dental items can’t be recycled traditionally due to their size, what materials they’re made from and various other factors,” explained Boots.

“We want to play our part in looking after the planet by making it easier to recycle items that might be difficult to recycle elsewhere. And we want to reward you for playing your part and making recycling part of your regime too.”

Speaking about the new scheme, Joanna Rogers, Trading Director and VP of Beauty at Boots added: “To help our customers shop and consume more sustainably, we’re excited to launch the most inclusive recycling scheme on the market.

WHAT CAN’T BE RECYCLED?

For health and safety reasons, Boots won’t cannot accept:

  • Aerosol cans
  • Perfume bottles
  • Nail polish bottles
  • Hair dyes
  • Brow and eyelash tints
  • Safety razors and blades
  • Razors and razor heads
  • Used PPE (disposable masks, gloves and visors)
  • Medicine
  • Vitamins and supplements blister packs and foils
  • Electrical items such as hairdryers and straighteners
  • Medical devices
  • Food packaging

“Customers will be able to recycle even the most difficult health, beauty and wellness empties, from old mascaras and empty toothpaste tubes to finished lipsticks and empty vitamin pots.

“Our customers can then feel even better about treating themselves with their Boots Advantage Card points.”

The first lot of recycling points, compatible with the Scan2Recycle app are available in 25 select Boots stores, and you can find your nearest on the Boots website.

There are going to be recycling points in an additional 287 stores over the coming weeks and months but these won’t work with the Scan2Recycle app, meaning you can’t get the rewards in those stores.

Register your interest to find out more, and sign up for the recycling scheme on the Recycle at Boots page.

It’s worth noting that Advantage Card Points are capped at 500 points per day, even if you return more than five empties, but that means you could earn yourself £35 if you recycled five products every day.

In order to take part in the scheme, you’ll need to have setup an account on Boots.Scan2Recycle.com and scan the items you want to recycle.

You must then take the items to a participating store and put them in the boxes provided and by scanning the unique QR code on the box.

You’ll then get your reward issued the reward will be issued as barcode (sent to the email address you used to register) that customers must take to an in-store No7 till point, together with their Advantage Card.

These rewards can only be used once and must be redeemed on the day of issue.

The scheme is aimed at hard to recycle plastic packaging such as travel minis or products made of composite materials, like eyeshadow palettes, lipsticks and floss dispensers.

It’s also possible to recycle typically “unrecyclable” materials such as toothbrushes and toothpaste tubes.

The Boots recycling scheme follows on from the launch of a similar initiative from L’Oreal’s Maybelline New York.

Earlier in September, Maybelline began introducing specialist in-store recycling bins in more than 1,000 Tesco, Superdrug, Boots and Sainsbury’s stores across the country that let you recycle makeup from any brand, not just products sold by Maybelline.

The scheme was launched in partnership with TerraCycle, a leading recycling company that has similar schemes globally.


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