There’s no denying we saw some truly disastrous overplucked eyebrows during the 1990s and early 00s; before the best brow pomade was even a thing.
Fast-forward a decade or two, and full and thicker eyebrows have become all the rage, with special thanks to the likes of Cara Delevingne and her instantly recognisable power brows. As a result, it seems natural brows are here to stay.
However, if your natural brows are severely lacking – especially if you (like us!) were one of the overpluckers in your youth – before reaching for the heavy eyebrow pencil, we present to you – brow pomade.
Pomade is the secret to strong, natural-looking brows. The cream-based formula thickens, shapes and fills in brows with precision without leaving them looking too overdrawn and heavy. Brow pomade allows you to completely transform the shape, shade and fullness of your brows and is perfect for those with sparse hairs looking for a quick fix which takes minimal effort but has maximum results. For those with a thicker brow, pomade can also help create a more powerful and dramatic look.
While filled-in brows with powder and pencils can look natural with some practice, brow pomade, on the other hand, is more foolproof because no drawing is required. If you’re in a hurry in the morning and looking for something a little different, we totally recommend investing. We always want to bring you the best products at the most reasonable prices, so we’ve selected some of the best brow pomades for all budgets.
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£14.00 | Buy now from Glossier
Why we love it: It’s no wonder that this is the brand’s #1 selling product. Glossier describes it as an “all-in-one brow fluffer, filler and shaper” and we couldn’t agree more with its versatility. The tinted gel formula creates a thickness to the brow hairs, making the natural arch fuller. Inspired by traditional hair pomade, Boy Brow gives brows a soft, flexible hold in one easy application, that doesn’t stiffen or flake. We love it, and we think you definitely will too.
Shade range: It comes in four different shades, black, brown, blonde and also clear.
£5 | Buy now from e.l.f
Why we love it: We love e.l.f products here at mamabella, not only because they are super affordable and such great quality, but also because the brand is committed to being cruelty-free and vegan. You can read more about this in our e.l.f brand spotlight. Its velvety-smooth brow cream glides on to sculpt, shade and define brows. It can also double up as a natural eyeliner or eyeshadow!
Shade range: This little pot can be found in three different shades, medium brown, light brown and espresso.
£22.50 | Buy now from Benefit
Why we love it: Despite sitting at the higher-end of the brow pomade price scale, Benefit’s Ka-BROW! Eyebrow Cream Gel is worth the money. It’s extremely durable, waterproof and stays in place throughout the entire day. The waxy formula is easily buildable for a more dramatic look and fills, sculpts and defines brows perfectly. Plus it also has a built in-hard-angled brush for precise control and effortless application. We love Benefit so much it features in our best cheap makeup brands list.
Shade range: The Ka-Brow! comes in six shades from cool light blonde to cool soft black.
£10 | Buy now from NYX
Why we love it: It’s no secret that we love NYX – it’s one of our all-time favourite cheap makeup brands – and its Fill & Fluff Eyebrow Pomade Pencil ticks all our boxes. It’s affordable, highly pigmented and has a smooth waxy texture that fills in sparse areas perfectly. The product is dual-ended with an eyebrow pencil on one end, and a micro-paddle brush on the other to blend the product out and fluff eyebrow hairs into place – achieving that thick and full brow.
Shade range: This pencil comes in a variety of eight matte shades from blonde, to ash brown to black.
£9.99 | Buy now from Amazon
Why we love it: Maybelline is a high-street favourite of ours, and the Tattoo Studio Brow Pomade is a must-have for achieving the perfect arch. It’s long-lasting and highly pigmented and comes with an angled brush for precision, plus a spoolie to brush the hairs – this makes for easy application and natural-looking brows.
Shade Range: It can be found in eight different shades, making it easy to colour match.
£19 | Buy now from Cult Beauty
Why we love it: This super pigmented pomade is fantastic for definition, thickness and keeping those little flyaway hairs in place (or out of place, if that is what you’re looking for). The creamy and soft formula is also very versatile for both a natural finish, and can be built up for a fuller and bolder brow.
Shade range: It’s available in 11 different shades, from blonde to caramel to black.Buy now from Cult Beauty
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget