Here at mamabella, we take our makeup and skincare reviews and recommendations seriously.
We take time putting our Best Buys lists together and we’re constantly testing and trialling new products to make sure that the ones we recommend are really the best money can buy.
You can also read more about how we test skincare, through the use of a smart mirror, so we can introduce a more scientific approach to the process.
We know that beauty products are far from cheap, and we also know that they’re a luxury that can often fall down the priority list for many of us.
However, we’re a small team and we can’t review everything, which is why we excited to learn about the Beauty Buddy app.
The app is a one-stop destination for people to discover and review new beauty products from brands like L’Oreal, Charlotte Tilbury, MAC and Blank Canvas, as well as retailers including Liberty of London.
Once you’ve signed up, you can build virtual makeup bags, containing tried-and-tested reviews of your favourite products, as well as upload tutorials and get recommendations from influencers, makeup artists and industry experts saving you both time and money.
The beauty of the app, excuse the pun, is that all the reviews are honest, independent and can therefore be trusted. This isn’t always the case with the reams of online reviews – some of which are fake, some are posted by the brands themselves, and others are paid for.
“As consumers, we can feel overwhelmed by the sheer scale of the beauty industry, including which products to buy etc. and we waste a lot of time and money – the average woman spends more than £72k during their lifetime on beauty and cosmetic products – on keeping up with the latest trends,” said Wendy Slattery, Co-Founder and CEO of The Beauty Buddy.
“The Beauty Buddy allows consumers to take the power into their own hands and provides them with access to a community of like-minded buddies, that allows them to share ratings, reviews, advice, top tips, product recommendations, tutorials and so on.”
Having all of the reviews in one place is also really useful when you’re shopping – whether it’s online or on the high-street.
You can simply search for the item in question, or use the app to scan the barcode to find scores from Beauty Buddy’s huge community.
You can then add the product to a ‘want’ list as a reminder for when you’re out shopping, as well as get discount codes and access virtual makeup bags of makeup artists with real beauty buddy reviews on those products.
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget